Transcript:
My name is Bruce Lee, founder and CEO of Beck Wealth Management. In the wealth management business, I’ve often said when you are working for a large bank or an institution, they have all those individuals, you know, held within a structure. But when you’re an independent, finding the right individuals to help you with those types of issues you have to kind of what I call build a digital army.
When Wealth.com came around, I actually did an extensive amount of research. I had to say, do I even understand this? And if I do, and it looks simple and elegant, it’s usually a go button for me. I felt that Wealth.com had that particular ‘It factor’ when it came to understanding what the client was looking for.
“I felt that Wealth.com had that particular ‘It factor’ when it came to understanding what the client was looking for.”
So when we tell them, “Hey, we’ve got a technology that can do it quicker, better, faster, it’s met with some skepticism. I’m so used to having a physical individual talk to me about my trust and estate, but after the education process, the amount of requests to continue to reuse Wealth.com was very, very high. And now it’s a tool where it’s almost second nature to us.
Never get too comfortable with the way you’re doing business. Less than, I think it’s 17% of the next gen is going to use their old advisor. We believe those children are going to be using these technologies as much as their trusted advisors. It brought us closer to the client because we were willing to be innovative with them, as opposed to just being that old-fashioned advisor.
