How RFG Helps Advisors Turn Estate Planning into Measurable Growth with Wealth.com

The Challenge: Moving Beyond Referrals and Client Inertia

Before Wealth.com, Andrew Kessler faced a common challenge among independent advisors: he regularly referred clients to estate planning attorneys, but few clients followed through. “Over the years, I’ve helped clients connect with estate planning attorneys, but many never took action,” he explained. “I’d follow up months later, and they still hadn’t completed their plans.” 

While his firm, Investa Financial Planning, already emphasized comprehensive advice, Andrew saw an opportunity to do more for clients nearing retirement, individuals who had worked hard, saved well, and wanted to protect what they built. “My clients aren’t chasing wealth. They’re more worried about becoming poor than becoming rich,” he said. “Estate planning is a big part of preserving their legacy.” 

When RFG Advisory introduced Wealth.com to its network of independent advisors, Andrew saw a way to bring estate planning in-house, streamline the process, and guide clients personally through one of the most overlooked aspects of their financial lives.

The Solution: RFG Adds Wealth.com to Empower Advisors

RFG Advisory’s decision to integrate Wealth.com into its technology suite came as part of a broader push to redefine what independence means for advisors. With $7 billion in assets under management, RFG empowers growth-minded advisors with technology, operations, and marketing support. 

“Advisors are best positioned to serve as point guards for client relationships by coordinating multiple ancillary services,” said Dr. Jordan Hutchison, vice president of technology and operations at RFG Advisory. “Technology platforms like wealth.com assist in this output by providing valuable tools for estate plan creation, ongoing monitoring and sophisticated visualizations that are now a must-have for Advisors.” 

For Andrew, the integration was seamless. “The onboarding process was incredibly simple,” he said. “I introduced it to every client during our six-month reviews. For those who hadn’t created an estate plan yet, this gave them a clear next step. It’s easy for me to manage, and it’s intuitive for them to use.” 

Within one month, 14% of his client households had already started the estate planning process, an early signal of engagement that Andrew expects to grow substantially over time. 

The Results: Early Adoption and a More Complete Client Experience

For Andrew, integrating the platform into his existing workflow was straightforward. “It’s a very simple process,” he said. “I log in to Wealth.com, send an invite through the platform, and follow up with a direct email that includes the same link so it doesn’t get lost in their inbox. It’s seamless for me, and clients appreciate how easy it is to get started.” 

Estate planning conversations naturally occur during his six-month client reviews. Before adopting Wealth.com, those discussions often ended with referrals to outside attorneys, and, more often than not, stalled progress. Now, Andrew is at the center of the process. “We already talk about estate planning in every review,” he explained. “But now, instead of handing them a list of attorneys and hoping they follow through, I can direct the traffic. I can help them take the next step right away.” 

That change has led to measurable behavior shifts among clients who had long delayed creating their plans. “Every meeting, clients would tell me, ‘I still need to get that done,’” Andrew said. “Now they have a clear way to move forward. It removes the friction that used to hold them back.” 

He charges an estate planning fee and views estate planning as both a retention driver and a way to deliver on his fiduciary promise. “I’m a CFP® and fiduciary, so I have to do what’s in my clients’ best interest,” he said. “Estate planning is part of that responsibility. Wealth.com makes it easy to incorporate into my process.”

The Future: Technology That Strengthens Advisor Independence

Andrew’s story reflects a larger movement within RFG Advisory, where technology is used to strengthen, not replace, the human side of financial advice. By integrating Wealth.com, RFG enables advisors to deliver comprehensive, advisor-led estate planning at scale. 

“It’s a lot easier for clients to move forward when their advisor can help facilitate the process,” Andrew said. “It’s better for them, and it’s better for my business.” 

RFG’s leadership views Wealth.com as part of its long-term strategy to help advisors serve clients more holistically and build enterprise value. “We are continually evaluating what our advisors need to grow their businesses and enhance the client experience,” said Abby Salameh, chief growth officer at RFG Advisory. “These additions underscore our efforts to offer advisors the best tech available to help them serve and scale.” 

As Andrew continues to grow his firm, he sees estate planning becoming a standard part of his financial planning process. “Wealth.com is helping me deliver a more complete service. My clients trust that everything is handled in one place and that builds lasting relationships.” 

Want to see how Wealth.com can elevate your firm’s advisor technology stack?

Schedule a demo today at Wealth.com/demo. 

Thank You:

A special thanks to Andrew Kessler, CFP®, for sharing how Wealth.com helped Investa Financial Planning strengthen client engagement and bring estate planning directly into the advisory relationship. 

RFG and their Financial Advisors do not provide legal advice and have contracted the services of Wealth.com to provide a digital estate planning tool for their clients. Advisory services, including Estate Planning, are offered by Financial Advisors of RFG, a registered investment adviser. RFG and Investa Financial Planning are not affiliated with Wealth.com.