Tag: Practice Growth

Monetizing Estate Planning as a New Service for Financial Advisors and Firms

This article is based on general legal principles concerning this topic, and is not based on any specific jurisdiction’s laws and regulations or any financial advisor’s specific facts. Each financial advisor is encouraged to understand their compliance needs and seek their own legal advice on the unauthorized practice of law. Wealth.com is not a law firm and does not provide legal advice.

Financial advisors are navigating a shifting landscape. Clients expect more holistic planning, competition is increasing, and firms need to find ways to deepen relationships while also driving new growth. Estate planning has emerged as a critical, yet underutilized, service that not only enhances client relationships but also offers significant monetization opportunities. 

One of the most overlooked but powerful levers available to advisors today is estate planning.

Traditionally seen as a legal-only process, estate planning is now a cornerstone of true financial well-being. For advisors, it represents a rare dual benefit: the chance to deliver life-changing value to clients while creating measurable business upside.

The Growing Demand for Estate Planning

The United States is on the cusp of the largest intergenerational wealth transfer in history. According to Cerulli Associates, an estimated $124 trillion will be passed down from baby boomers to younger generations by 2048 (Cerulli, 2024). This unprecedented transfer creates a pressing need for comprehensive estate planning services. Yet, a 2024 Caring.com survey found that only 34% of Americans have a will or estate plan, underscoring a significant gap in the market.

Advisors who can facilitate estate planning either directly or through strategic partnerships are better positioned to bridge this financial gap for the modern American investor and distinguish their firm in a crowded marketplace. Offering estate planning support fits naturally within clients’ evolving expectations for integrated solutions that address all aspects of their financial lives, and better position advisors to attract high-net-worth individuals and win the next generation. Three advisors using Wealth.com to offer estate planning report the following: 

  • Brad Gotto (Fiat Wealth Management): Brad said that Wealth.com has created a stickier relationship with clients who might otherwise shop around. “Wealth.com makes us sticky. Clients feel like we’re looking out for their legacy, not just their portfolio.” For his firm, that retention has real revenue impact.
  • Jason Oestreicher (Path Financial Partners): Jason emphasizes that estate planning isn’t just about protecting client families; it’s a growth driver. His firm has won new AUM as a direct result of offering Wealth.com, often enough that, in his words, “the software pays for itself.”
  • Will O’Roarke (Prime Capital Financial): Will has seen how estate planning changes the tone of client conversations. “Once clients see that we’ve addressed their estate plan, they open up to other planning discussions. It creates a level of trust you can’t get any other way.”

Together, these stories underline the real bottom-line truth: estate planning isn’t just a compliance box to check. Estate planning is a business growth strategy that can increase client retention, client engagement, and revenue.  

How Advisors Monetize Estate Planning

Digital estate planning platforms, like Wealth.com, sit at the center of this evolution. Wealth.com streamlines document creation and collaboration, reduces administrative burdens, and safeguards advisors from unauthorized practice of law, all while enhancing client value. By lowering costs for clients and increasing advisor capacity, Wealth.com enables advisors to serve more households at scale. The result is stronger retention, deeper referral networks, and new revenue streams, all while positioning advisors as the central hub of their clients’ financial lives.

With this foundation in place, advisors have the flexibility to choose the monetization model that best fits their practice. The most common approaches include:

  1. Fee-Based Services: Some advisors charge flat fees or hourly rates for estate plan creation, document setup, or annual reviews. Since attorney fees for a basic estate plan typically run between $2,500 to $5,000 (and up to $10,000 and beyond for complex cases), advisors can offer a more affordable, client-friendly alternative. Advisors can charge flat fees or hourly rates for estate planning consultations, document preparation, and ongoing maintenance. 
  2. Subscription & Retainer Models: Other firms roll estate planning into an ongoing service tier, charging monthly or annual fees. This creates predictable revenue, builds consistent touchpoints with clients, and encourages deeper, long-term client engagement.
  3. Bundled Wealth Management Packages: Estate planning can be integrated into holistic wealth packages, for example, a “legacy planning package” that includes investment management, tax strategy, and estate planning. Integrating estate planning into comprehensive wealth management packages allows firms to increase their overall fee base.
  4. The “Software Pays for Itself” Approach: Some advisors choose not to bill directly for estate planning. Instead, they use their estate planning service as a differentiator to deepen client loyalty, attract new assets, and generate referrals. In these cases, the AUM growth more than offsets the cost of the software. One of our favorite examples of this strategy is when an advisor gifts a client’s child essential estate planning documents, such as a power of attorney, as part of their graduation milestone at age 18.

Implementation: Making Estate Planning Work in Your Practice

Understanding how estate planning can drive revenue is only the first step. Successful advisors also know how to put these strategies into practice. Implementing estate planning requires a balance of segmentation, smart use of technology, and effective client education. When done well, it transforms estate planning from a theoretical value-add into a core driver of trust, retention, and growth.

  1. Segment Your Clients and Assess Client Needs: While estate planning is relevant to every client, certain segments, such as business owners, retirees, and multi-generational families, stand to benefit immediately. Advisors who proactively review estate plans annually often uncover overlooked gaps and open new planning conversations. Estate planning should be positioned not as optional, but as the capstone to a truly holistic financial plan that ensures a client’s wishes and legacy are fully protected.
  2. Leverage Modern Technology: Digital platforms like Wealth.com transform what was once a high-friction, outsourced process into a scalable client experience. With tools such as document creation (wills, trusts, POAs, and more), secure digital vaults for critical records, and collaborative workflows that connect advisors, clients, and attorneys, technology reduces complexity for all parties involved. Just as important, platforms like Wealth.com are designed with compliance in mind, and advisors are clear of practicing law while still elevating the client experience. By integrating these tools, firms can increase efficiency, reduce costs, and deliver a differentiated client experience that scales.
  3. Market Your Estate Planning Service: Even with the right systems in place, client engagement doesn’t happen automatically. Many individuals avoid estate planning due to discomfort, procrastination, or misconceptions. Advisors can break through that inertia by reframing the conversation around estate planning as an act of love for their families, a safeguard for their legacy, or a way to prevent future conflict and unnecessary costs.
  4. Educate Your Clients: Education is the key. Firms that use webinars, seminars, client newsletters, and digital content to illustrate real-world benefits, such as avoiding probate or minimizing estate taxes, position themselves as trusted experts. Sharing success stories and case studies makes the value tangible and helps clients see estate planning not as a task to postpone, but as a proactive step toward peace of mind.

The integration of estate planning into wealth management isn’t a passing trend. It’s fast becoming an industry standard. Advisors who embrace estate planning today can higher client retention, create stronger referrals, deepen client trust, and launch new revenue streams.

The future of wealth management belongs to firms that can grow portfolios and protect legacies. Estate planning sits at the heart of that promise and advisors who adopt it now will lead the industry into its next era.

Wealth.com is not a law firm and does not provide legal advice.

PATH Financial Partners Added $20M in AUM and 30+ Estate Plans

The Challenge: Bringing Estate Planning to an Underserved Market

For nearly two decades, the PATH team has been committed to helping blue-collar and public-sector workers protect their hard-earned savings. The team at PATH Financial Partners, including financial advisors Jason Oestreicher, CFP®, Nick Brown, Travis Rich, and operations manager Daniel Erazo, serve teachers, higher education employees, first responders, nurses, and municipal employees who dedicate their careers to serving others. Yet, when it comes to estate planning, these public servants are often left behind.

“These families might have around a million dollars total between retirement accounts, home equity, and savings,” Jason said. “For many of them, this is the first time they’ve accumulated that kind of wealth, and their biggest priority is making sure it goes to their kids.”

The traditional process for creating even a basic estate plan was anything but accessible. Local attorneys were charging $3,000 to $5,000 for standard documents, often created from a template, and the cost was driving clients away.

“Teachers making $50k to $60k a year shouldn’t have to choose between getting a will and replacing their air conditioner,” Jason said. “That’s not right. But for years, that was the reality.”

The team at PATH Financial Partners also saw another issue: by referring clients to outside attorneys, they were losing control of the process and often losing the opportunity to build long-term relationships with the next generation. “If you’re not part of the estate planning conversation, you’re missing the most impactful way to retain clients,” Jason explained. “And you’re missing the easiest ‘path’ to building trust with their kids.”

The Solution: A Non-Negotiable Tool for His Practice

When the team transitioned from a legacy firm to PATH Financial Partners, affiliated with Osaic, Wealth.com wasn’t just on their wish list; it was a dealbreaker.

“We told every firm we interviewed with: if you can’t get us approved for Wealth.com, we’re not coming over,” Jason said. “That’s how strongly we believe in it.”

From day one, PATH Financial Partners integrated Wealth.com into every client interaction. Estate planning became a required step for anyone working with the firm, not an optional add-on.

“When you do estate planning with clients, they’re not leaving you,” Jason explained. “We all charge around 1% to 1.5%. The difference is, our 1% includes a will, trust, medical directive, and power of attorney. That’s what sets us apart.”

Wealth.com’s features gave Jason and the team at PATH the control and clarity they were looking for:

  • The Vault: The Vault is an organized framework for storing important documents and keeping a comprehensive library in one place. Files can be uploaded by the advisor, specified colleagues, or clients for trusted collaboration.
  • Report Builder: With Wealth.com, advisors can transform complex estate plans into clear, professional-grade reports their clients will actually understand and act on. Wealth.com’s visualizations simplify complex structures so clients can see exactly what will happen to their assets.
  • Ester®: Ester is Wealth.com’s proprietary AI software that empowers advisors to turn complex estate documents into clear, actionable insights for every client, at every level. Ester can visualize and summarize estate plans instantly.
  • Advisor Support: Jason shared his experience with Wealth.com’s support team: “Becky answers my emails within two hours every time. I’m her number one fan. Marketing even customized my materials to match my firm’s branding. That kind of support is rare.”

The platform’s clean, intuitive design also resonated with PATH’s clients. “These are people who aren’t always comfortable with technology, but Wealth.com just makes sense to them,” Jason and the team said. “That’s huge.”

The Results: $20M in AUM, 30+ Estate Plans, and Explosive Referral Growth

In just six months, PATH Financial Partners’ integration of Wealth.com has delivered measurable results:

  • 30+ completed estate plans with another 15 in progress
  • $20M in uncovered AUM/AUA directly tied to estate planning conversations
  • 50% of invited clients start their estate plan
  • 10 new prospects from a single estate planning presentation

One workshop alone created a snowball effect: after speaking to a group of school administrators, one attendee, a principal, invited Jason to present to their entire staff. “That’s 100 people in one school,” Jason noted. “Multiply that by 10 schools, and suddenly you’re looking at 1,000 potential new leads.”

“The retention benefits are just as powerful. We’re in the middle of a $124 trillion generational wealth transfer,” Jason said. “If you’re the one who set up the estate plan and have the documents in your Wealth.com Vault, you’re the advisor their kids will call when the time comes. That’s how you keep assets in your book for generations.”

PATH’s approach is also driving organic referrals: “With Wealth.com, the referrals generate themselves,” Jason said. “Clients see the value, and they want their friends and family to have it too.”

Looking Ahead: Making Estate Planning a Must-Have

Jason, Travis, and Nick believe estate planning will become a standard expectation for clients, and advisors who don’t offer it risk falling behind.

“Most people don’t have Rockefeller-level money or estate plan complexity,” Jason said. “They don’t have a farm with cattle and four marriages to navigate. They just need the core four estate planning documents, and Wealth.com makes it simple and affordable.”

For the PATH team, the decision is clear: “You only need to uncover $1M in new AUM to more than pay for Wealth.com for the whole year. This is such an easy target to hit; we’ve uncovered $20M so far with Wealth.com.”

Their advice to other advisors is equally direct: “If you’re not having the estate planning conversation, you’re missing the most impactful value you can provide. This isn’t just another service, it’s how you set yourself apart, retain clients, and secure the next generation.”

 

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to Jason Oestreicher and the PATH Financial Partners team for sharing how Wealth.com has transformed their practice, driven measurable ROI, and strengthened client relationships across generations.

 

 

 

How Fiat Wealth Generated 579 Prospects and $39M+ in New Assets with Wealth.com

The Challenge: Overcoming Disjointed Estate Planning and Client Confusion

Brad Gotto, CEO of Fiat Wealth Management, works with a unique group of hardworking, first-generation wealth clients who have accumulated between $1 million and $10 million in assets. Many of these clients did not fully understand their existing estate plans, often relying on outdated legal documents. Brad found the process disjointed, especially when external attorneys were involved.

“We’d get clients coming in with 15-year-old estate documents, and while the legal language was there, they didn’t really understand what those documents meant for their future,” said Brad. “Estate planning shouldn’t be so fragmented. We knew we needed a solution that gave us more control—something that worked alongside the other financial services we provide.”

The challenge was clear: Fiat Wealth needed an estate planning solution that would simplify the process, make it more accessible to clients, and allow the firm to take charge of the entire process without the need for third-party attorneys every time.

The Solution: Wealth.com Brings Simplicity and Clarity

After exploring multiple options, Brad and his team found Wealth.com to be the right fit. Wealth.com’s features like Ester®, an AI-powered document extraction tool, stood out immediately. Ester summarizes complex estate planning documents, like trusts, to act as a co-pilot for advisors to easily identify and confirm key information. This, combined with the platform’s visualizations and reporting tools, helped Brad gain clarity around clients’ estate structures, potential distributions, and associated costs.

“Wealth.com was a game-changer for us,” Brad explained. “It allowed us to offer estate planning directly within our firm, with a level of control we never had before. It didn’t just make the process easier for us, it made it easier for our clients. They were able to get the clarity they needed, and we were able to walk them through the entire process.”

Brad added, “I’m a big Apple guy, and the platform’s ease of use reminded me of that. It’s intuitive, clean, and just makes sense to use. For clients who aren’t as tech-savvy, that’s crucial.”

Plus, Brad was also looking towards the future when choosing the right solution. “I wanted a platform that grew the way we did,” he said. “One that would continue to evolve and invest in technology. Every platform we looked at seemed to be scratching the surface, but Wealth.com was fully developed and had a team that was committed to improvement.”

Wealth.com’s scalable pricing model made it possible for Fiat Wealth to offer this service to a broader range of clients without significantly increasing costs, which was a key factor in Brad’s decision.

Results: Measurable ROI, Stronger Relationships, and Market Differentiation

“What Wealth.com has done is simplify a complex process, giving us a tool that makes understanding estate planning less daunting for both us and our clients,” Brad said.

Since adopting Wealth.com, Fiat has seen measurable improvements in client engagement and firm growth. Clients are more involved in the estate planning process, actively reviewing documents, asking better questions, and feeling empowered in their decision-making.

“Clients have been pleasantly surprised by how easy the platform is to use,” says Brad. “They’re engaging more than we expected. And that leads to better, more informed decision-making on their part.”

One standout story:

Fiat Wealth was one of three firms considered by a $25 million ultra-high-net-worth family. Wealth.com played a pivotal role in getting Fiat to the final stages of the interview process.

“The family was blown away by what Wealth.com could do,” Brad said. “The platform helped us earn a seat at the table by showing we could deliver a tech-enabled, client-centric planning experience that rivaled much larger firms.”

Additionally, Wealth.com has driven powerful results through Fiat’s educational estate planning workshops. Between May 2023 and December 2024:

  • Workshops Hosted: 56
  • First Appointments Booked: 579
  • New Clients Gained: 35
  • Average Case Size: $1.12 million
  • 3-Year ROI: $4.35
  • 5-Year ROI: $6.57

The ROI on Fiat Wealth’s estate planning workshops has increased significantly. Fiat Wealth offers three key types of educational workshops: tax planning, investment strategies, and estate planning. Of these, estate planning has seen the highest return.

“We spend hundreds of thousands of dollars annually on marketing these workshops,” Brad shared. “Estate planning has shown the highest ROI, surpassing our other two topics. Wealth.com gave us the tools to offer this service confidently and helped us provide more value to the families we serve.”

Brad attributes the success of their estate planning workshops to Wealth.com’s ability to simplify and streamline the estate planning process. “Once I found Wealth.com, I felt confident moving forward. The platform gave me the ability to guide clients in a way I couldn’t before, and that’s helped us see growth in both client engagement and our practice.”

How Brad Sees Wealth.com Shaping the Future of Estate Planning

Looking to the future, Brad sees Wealth.com as an essential tool for the future of financial and estate planning. “Estate planning doesn’t need to be overly complicated or expensive. Wealth.com has proven that you don’t have to rely on expensive attorneys unless absolutely necessary. Advisors can confidently use the platform to guide clients through the process, giving them value right from day one.”

Brad added, “I see Wealth.com as key to helping advisors expand the value they provide. It’s not just about managing assets, it’s about helping clients protect their wealth and plan for the future, in a way that’s both simple and effective.”

“Wealth.com isn’t just about creating documents. It’s about long-term planning. With the platform, we can keep documents updated and ensure our clients’ plans stay relevant without the ongoing cost of working with attorneys. That’s a huge benefit for our clients.”

 

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to Brad Gotto for sharing his valuable insights on how Wealth.com has helped Fiat Wealth Management streamline estate planning and offer more value to their clients.

 

 

 

How Prime Capital Unlocked 10X ROI on Estate Planning with Wealth.com

The Challenge: Managing Complex Estate Structures and Tax Strategies for Business Owners and Executives

Prime Capital Financial has been helping business owners, key executives, and high-net-worth individuals navigate complex financial and estate planning challenges for over 30 years. The firm is known for offering tailored solutions for succession planning, retirement, and legacy preservation. Will O’Rourke, Private Wealth Manager and Estate Planning Attorney at Prime Capital Financial, faced a problem: he was forced to rely on outside attorneys to handle estate planning, which made the process less efficient for both him and his clients. As Will put it, “Before, I had to source outside legal services for clients instead of having a solution I could provide.” This meant that clients were often juggling multiple service providers, leading to inefficiencies and a lack of control over the overall process.

Will knew he needed a solution that would allow him to provide comprehensive service within his own practice, without the constant need for third-party attorneys.

“Wealth.com offers a solution that fills a significant gap in the estate planning industry and helps us provide value that others can’t.”

The Solution: Wealth.com Makes Estate Planning Easy & Accessible

Will knew the importance of offering estate planning services directly within his practice, but he needed a digital solution to streamline the process and make it easier for both him and his clients. After researching several options, he chose Wealth.com. He specifically noted the value of Ester® document extraction as well as the visualizations and reporting features as key reasons why. These features stood out because they helped Will better understand and illustrate clients’ estate structures, potential distributions, and costs, making the entire planning process clearer for both him and his clients.

“I needed a solution that would let me use my attorney license to fill a large gap in the industry,” Will shared. Wealth.com provided a way for him to do that, giving him control over the entire process and allowing him to guide clients through estate planning efficiently, all within his own practice.

Will also appreciated the ease of use and the revenue potential, knowing that Wealth.com would make it easier to add value in ways that other firms couldn’t.

The Results: New Revenue Streams, Better Engagement, and Stronger Client Relationships

Since adopting Wealth.com, Will has seen measurable business growth. Clients are more engaged, asking deeper questions and participating actively in the estate planning process. This has led to clearer outcomes, better alignment on planning goals, and increased client satisfaction. Prime Capital saw full ROI on Wealth.com in less than two months, turning estate planning into a new business opportunity.

As Will shared, “clients have found the platform easy to use and often take a more active role than we expected.” The result has been better decision-making and a more streamlined process for everyone involved.

Will also shared a specific example: “Clients were unclear about the appointments they made in prior estate planning documents and the consequences. They didn’t realize they had appointed relatives as Power of Attorney who have since become incapacitated themselves.” Wealth.com helped clarify these issues, making it easier for clients to spot potential gaps in their existing plans.

As a direct result of integrating Wealth.com into his practice, Will expects to see an additional $5-10K in monthly revenue from the enhanced services he is now able to offer. “Wealth.com not only helps streamline the estate planning process but also opens up new avenues for revenue growth,” Will explained. The combination of increased client engagement, efficiency gains, and revenue growth has made Wealth.com a game-changer for his practice.

How Will Sees Wealth.com Fitting into the Future of Estate Planning

Looking ahead, Will sees Wealth.com as a key tool in democratizing estate planning for advisors. He believes that the platform shows that estate planning does not have to be complex or require large attorney fees unless necessary.

“Estate planning doesn’t have to be overly complicated or expensive if the situation doesn’t call for it. Wealth.com allows advisors to become competent in estate planning and speak to it confidently, which is a huge value to clients.”

A special thanks to Will O’Rourke for sharing his insights on how Wealth.com has helped Prime Capital Financial integrate estate planning into their financial services and create more value for clients.

 

 

Want to See How Wealth.com Can Elevate Your Practice? Wealth.com empowers advisors to simplify estate planning with clarity and control—delivering a streamlined, client-friendly experience for both first generation millionaires and UHNW families. Schedule a demo today at wealth.com/demo.

 

 

 

Archer Investment Management Creates Quick Wins for Clients

Archer Investment Management was founded in 2008 with a holistic approach to financial planning believing advisors should provide their clients help and guidance with all aspects of their finances, including estate planning. They have $270 million assets under management (AUM), working with over 200 households, mostly mid-career, high-income earners in tech with new or young families.

They needed a better digital solution to increase estate planning completion

Although the RIA had been founded in Austin, TX, they have since gone digital-first and work with clients across the country. While they had developed relationships with local, Austin-based estate attorneys, doing so in every state they had clients wasn’t scalable. But the digital estate planning solution they had originally brought on wasn’t working.

“Documents weren’t getting done,” Emily Rassam, Partner and Senior Financial Planner at Archer, said. “It’s almost worse if somebody went through the entire process of creating documents and they were unsigned. So we would have a lot of unsigned documents sitting in our portal.”

Wealth.com integrated easily into their holistic approach

“The big difference with wealth.com is for us to be able to be more involved with the invitation process and that we also developed some workflows, processes and checklists around nudging our clients through the process of creating their documents,” Rassam said.

They were impressed with more than just wealth.com’s platform, it was also the people behind the software.

“Our onboarding experience felt very white glove,” Rassam said. “They showed me how to create my own documents, so I can see what the client experience is like.”

“The other thing is wealth.com’s FAQs are really good,” she added. “Between Anne’s [Anne Rhodes, Chief Legal Officer at wealth.com] videos and then everything inside the platform as you moved through each screen, I feel like I didn’t need as much help.”

Wealth.com has become a relationship builder and is a big accomplishment for clients

“We helped exactly 35 clients start their estate planning documents with wealth.com in the 35 weeks we’ve been offering the service,” Rassam shared. “That’s 35 families who likely wouldn’t have created documents otherwise because finding an attorney and paying thousands of dollars is stressful.”

Her favorite quote from a client so far is:

“What we just did together in 20 minutes, took me 20 years to sit down and do.”

“When you think about the cost of wealth.com and the cost of us actually having to do the work versus getting this crossed off somebody’s list, it’s a huge relationship builder,” she said. “It gives our clients a lot of peace of mind. And this is exactly what we can help them do. It’s something we can very easily point to and say, ‘we accomplished this big thing.’”

“It’s a nice lever to mark down as being accomplished,” she added. “I’m not giving them legal advice in any way but we’re getting it done.”

“I love this complimentary value-add we get to provide our clients and their families,” she added.

 

 

 

How 9i Capital Group Uses Wealth.com to Make Estate Planning More Accessible

The Challenge: Overcoming Estate Planning Misconceptions

For years, Kevin Thompson has helped retirees navigate the complexities of financial planning. However, a common misconception among his clients was that estate planning was only for the ultra-wealthy or prohibitively expensive. Many retirees overlooked critical documents—such as medical directives, durable powers of attorney, and living wills—that could significantly impact their futures.

Estate planning at his prior firms was often cumbersome and inefficient, requiring extensive coordination with attorneys or, in some cases, being deprioritized altogether due to its complexity. Kevin knew there had to be a better way.

The Solution: Wealth.com’s Accessible and Scalable Estate Planning Platform

Kevin first discovered Wealth.com through word-of-mouth and was intrigued by its disruptive approach to estate planning. Unlike traditional estate planning solutions, Wealth.com provided:

  • A modern, digital-first approach to estate planning
  • A collaborative experience with advisors actively shaping the platform’s growth
  • A scalable way to provide essential estate planning services to all clients, not just those with HNW portfolios.

“I wanted to be part of an industry disruptor,” Kevin shared. “Wealth.com is moving fast, challenging the status quo, and helping advisors innovate within their practices.”

Implementation & Experience

Integrating Wealth.com into 9i Capital Group’s workflow was straightforward, as clients could complete the estate planning process at their own pace. Kevin notes, “The greatest value is the accessibility it offers—providing clients with estate planning support without the high costs typically associated with traditional partnerships.”

Key Benefits for Advisors & Clients

Wealth.com seamlessly integrates into an advisor’s workflow, ensuring that estate planning is no longer an afterthought but a fundamental part of comprehensive financial planning. By eliminating the barriers of cost and complexity, it empowers advisors to provide holistic, future-focused guidance to clients.

  • Affordable & Accessible: Clients can establish critical estate planning documents without high attorney fees.
  • Seamless Digital Experience: Clients can navigate the platform on their own timeline.
  • Advisors Stay in Control: Estate planning becomes an advisory-driven process, keeping advisors at the center of client conversations.

The Impact: Making Estate Planning an Essential Part of Financial Planning

Integrating Wealth.com into 9i Capital Group’s workflow was straightforward, as clients could complete the estate planning process at their own pace.

“The greatest value is the accessibility it offers—providing clients with estate planning support without the high costs typically associated with traditional partnerships.”

Looking Ahead: Estate Planning as a Must-Have for RIAs

Kevin believes Wealth.com is the future of estate planning for RIAs, aligning perfectly with the broader shift toward integrated and accessible financial services.

Estate planning is no longer a luxury reserved for the ultra-wealthy—it’s a critical component of holistic financial planning. With Wealth.com, advisors can seamlessly integrate estate planning into their practice, delivering greater value to clients while staying ahead in an evolving industry.

Kevin’s advice to other advisors: “Incorporate a fee structure within your engagement model. Wealth.com is a tool that can transform estate planning within your firm.”

 

 

Want to see how Wealth.com can elevate your practice? Schedule a demo today at wealth.com/demo.

A special thanks to Kevin Thompson for his dedication to reimagining estate planning for his clients. His commitment to client-centric solutions is helping retirees secure their legacies with greater ease and confidence.

 

 

 

The Why Behind Estate Planning

The inheritance tsunami is already rolling in

Roughly $124 trillion is projected to move from Baby Boomers to Gen X and Millennials by 2048, an amount larger than the current U.S. GDP. Cerulli projects that Gen X and Millennial wealth will quintuple by 2030, yet a staggering 81% of heirs say they won’t keep their parents’ advisor. If estate plans aren’t part of your process, you’re standing on the sidelines of the greatest wealth transition in history.

Clients are still unprepared, and they know it

Despite the looming transfer, 72% of Americans lack an up-to-date will, and more than one-third have already witnessed family conflict because a plan was missing. They recognize the risk. 52% of Americans say dying without a plan is “irresponsible,” but they need a guide who can turn intent into action.

Managing the estate planning process positions you as the financial “quarterback”

Advisors are unique in that they sit at the intersection of legal, tax, and family dynamics. When you coordinate those conversations and orchestrate attorneys, CPAs, and family decision-makers, you don’t hand clients off and hope the ball comes back to you. You cement your role at the center of a client’s wealth universe.

Because you’re the only professional with a full 360-degree view of legal, tax, and family dynamics, clients see you as the indispensable coordinator of their legacy strategy.

A proven growth lever: estate planning as a door opener, relationship deepener, and ROI driver

Talking legacy reframes meetings from performance to protection: 40% of investors would switch advisors just to access estate-planning services, and 71% of U.S. adults say finishing a plan would make them feel like a better parent or partner.

Once implemented, estate planning removes friction and builds multi-generational trust.

  • One per week: Archer Investment Management guided 35 clients through Wealth.com in the first 35 weeks of adding the service. Read the success story here.
  • Workshop machine: Fiat Wealth Management booked 579 prospects and captured $39M+ in new assets by hosting estate-planning events. Read the success story here.
  • Hidden opportunities: Estate reviews surface undisclosed assets and new planning needs, protecting AUM and revealing upsell paths.

From hand-off to hands-on: the integrated digital flow

The old “Here’s a lawyer; call me when it’s done” referral breaks the client journey. A modern, advisor-led workspace keeps everything collaborative, trackable, and branded to your firm. It also is exactly the level of service and guidance clients are looking for.  

A year-one roadmap you can steal today

Top firms plug estate planning into their service calendar: Diagnose → Document → Share → Maintain. Those four touchpoints alone can drive double-digit plan completions in 12 months.

Ready to act? Start tomorrow with three simple moves: segment your book, engage the best-fit clients first, and host a family-legacy meeting to meet the next generation.

Download our “Estate Planning Quick-Start Checklist,” a step-by-step reference that shows you exactly how to add estate planning to your firm and keep your advisor seat at the center of every family’s financial future.

Get the Quick-Reference Checklist here.

Wealth.com makes adding estate planning to your firm’s service offerings seamless. It provides an advisor-led digital workspace that is collaborative and trackable where advisors can create high-caliber estate planning documents in minutes with optional legal review. A real-time status tracker, secure document vault, and role-based access keep heirs, attorneys, and CPAs aligned, and estate planning shifts from a one-off project to a repeatable, revenue-generating workflow.

 See the Wealth.com platform in action at www.wealth.com/demo.

 

Advisor Matt Gottshall Finds Wealth.com is an Invaluable Tool

Transcript:

I’m Matt Gottshall. I’m a financial advisor here at Balance Wealth Group, and I’ve been in the industry now for about 10 years. If you include my internships with the team. And I’ve been on htis team the entire time. We have this vision of being a one stop shop for people.

One of the biggest headaches and painpoints that we were having was we would give clients a list of action items after a meeting. It’d be four or five, sometimes less things. And one thing that was consistently not getting done was, getting thier estate planning documents created.

We are defining our success as being financial advisors. How do we empower action, the best that we can with our clients? And to us, it was trying to figure out how to bring estate planning in house. Wealth.com in particular has made a just an, an enormous impact on ourselves and our busienss and really the service that we’re able to provide to our clients.

The amount of doors and conversations that it has opened, the amount of trust that it has built from current and new prospective clients about the fact that we are gonna facilitate this entire process. It’s a big responsibility that we’re taking on to say that’s something that we do and help implement. But if you do it and you can integrate it into your systems and do it effectively, it is an invaluable tool to have because that is what people are looking for.

“It is an invaluable tool to have because that is what people are looking for.”

You’re already talking to them about estate planning in depth anyway. Why not bring them a solution that will allow them to get their documents done very easily at a very low or reasonable cost with your firm. It’s the ability not only to help people on the financial planning side, but also be able to help them on the estate planning side, and not just always refer them out, but be able to actually empower action with people and integrate that service into your model, and be able to do everything in one place.

And there are firms like ourselves that are doing it right now. There’s gonna be plenty more that are doing it in the future. And I think that in order to stay ahead in the financial planning industry and not get left behind, you have to be doing something like integrating a Wealth.com and providing that service to your clients.

“I think that in order to stay ahead in the financial planning industry and not get left behind, you have to be doing something like integrating Wealth.com.”

 

 

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How Ester® Helps Advisory Firms Level Up and Increase Efficiency

Transcript:

My name is Danny McAuliffe. I’m a financial advisor at Perigon Wealth Management. We were pretty particular in our due diligence process of, what we wanted to, what we were looking for in a partner.

One of the key components was actually estate plan creation. Before Wealth.com, we would have clients who would literally come to us and say, ‘Hey, I want an estate plan, but I don’t actually want to go hire an attorney.’ And so that piece can take anywhere from months to years to actually get something implemented, which can now through Wealth.com, somebody can create an estate plan in really minutes.

“Through Wealth.com, somebody can create an estate plan in really minutes.”

We’re looking for technology partners to make us better at our jobs. Make our advisors better at their jobs, kind of take an existing estate plan, dumb it down in a way that we can get useful information out of it, understand what’s there, and then take it to client meetings. And you know, make it useful for clients.

The AI extraction tool is probably one of the most useful features I think that we’ve come across so far. You know, we’ve plugged some pretty complex estate plans in there. We’ve really tried to kind of break it per se, and it’s really good. It kind of parses through the information, it extracts the useful bits. You might’ve been using control F to find, or if it was a PDF, that you couldn’t actually, control F would’ve taken you, you know, minutes of trying to reference table of contents, flip to that page, try to figure it out. You can actually get an Ester summary in two to three minutes. That’s as good as anything we can put together.

“The AI extraction tool is probably one of the most useful features I think that we’ve come across so far.”

One of the nice features is the reports that Wealth.com creates, can take a very complex estate plan and really break it down into a 10 to 12 page summary that is actually useful for clients to understand.

 

 

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Wealth.com is a Game-Changer for Cetera Advisor, Domenick D’Andrea

Transcript:

I’m Domenick D’Andrea of DanDarah Wealth Management. I’ve been a practicing financial advisor for just about 31 years. And we’ve added Wealth.com to our platform of financial services.

“It’s been an extreme game changer for both our clients and prospective clients.”

We’ve had nothing but phenomenal responses from all of our clients and prospective clients when we tell them that we can now offer this for them. Having estate planning in our platform, we can truly do a full, complete job from start to finish.

I’ve started them saving, I’ve helped them live through their retirement, and now I can help the legacy move on with having Wealth.com as basically our finishing product. The only thing I’ve gotten from clients is, “I wish you would have called me sooner because I just did one and it cost me more than what you’re able to help them with.” Everybody that we’ve talked to says, “Yeah, I want to do it. Let me just figure out my situation. Let me get everything together for you.”

Wealth.com is intuitive. We’re just walking the clients through it. So we’re not the lawyer. We’re helping them facilitate the plan. It was a perfect marriage for us to add this to our deck of services. After you go through a couple cases, it’s very simple. It’s just learning how to explain to the client what we’re offering and set them up and walk them through the process. They thought it was going to be complicated. They didn’t want to deal with it because they just figured a lawyer was going to make it all legalese. This is all user friendly.

I definitely believe having these services is only going to enhance relationships, only going to enhance their trust, because we’re bringing something different to the table.

“I’ve done a lot of research and there’s a large percentage of people that want advisors that can do this. I believe it’s truly going to come down to the haves and the have-nots.”

If you have this in your plan, it’s gonna be the differentiator why we’re chosen over another particular advisor that they, that might be being interviewed because we can do something different that the other advisor isn’t utilizing.

 

 

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Mike Kato Finds Wealth.com Intuitive, Easy to Use, and Fully Integrated

Transcript:

The biggest estate planning challenges my clients face are getting the right advice at the right time. My name is Mike Kato. I’m the head of financial planning at GC Wealth. My role is to design and develop our financial planning offering.

Relying upon traditional estate planning tools was not going to cut it. We had to go above and beyond, venture outside of the norms, and look for a technology partner that was going to put us at the forefront of that innovation. It had to be easily integrated into our platform and our service model, and it had to be easy to use and intuitive. Then we found out about Wealth.com.

It ticked all the boxes for us. It’s easy to use, it’s intuitive, it’s fully integrated. The client deliverables are polished and professional, and it really wows all the clients that we’ve shown it to.

“It’s easy to use, it’s intuitive, it’s fully integrated. The client deliverables are polished and professional, and it really wows all the clients that we’ve shown it to.”

I’ve been able to see an enormous peace of mind from the client’s perspective, reviewing documents, highlighting the key provisions, summarizing and consolidating that into a report and flowchart would take weeks. I can do that now in hours, and that is a game changer for us.

I see the future of Wealth.com playing a bigger and bigger role in enabling advisors to deliver that service efficiently and succinctly to clients. And you really just can’t put a price tag on that.

 

 

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Winning the Next Gen with Wealth.com

Transcript:

My name is Bruce Lee, founder and CEO of Beck Wealth Management. In the wealth management business, I’ve often said when you are working for a large bank or an institution, they have all those individuals, you know, held within a structure. But when you’re an independent, finding the right individuals to help you with those types of issues you have to kind of what I call build a digital army.

When Wealth.com came around, I actually did an extensive amount of research. I had to say, do I even understand this? And if I do, and it looks simple and elegant, it’s usually a go button for me. I felt that Wealth.com had that particular ‘It factor’ when it came to understanding what the client was looking for.

“I felt that Wealth.com had that particular ‘It factor’ when it came to understanding what the client was looking for.”

So when we tell them, “Hey, we’ve got a technology that can do it quicker, better, faster, it’s met with some skepticism. I’m so used to having a physical individual talk to me about my trust and estate, but after the education process, the amount of requests to continue to reuse Wealth.com was very, very high. And now it’s a tool where it’s almost second nature to us.

Never get too comfortable with the way you’re doing business. Less than, I think it’s 17% of the next gen is going to use their old advisor. We believe those children are going to be using these technologies as much as their trusted advisors. It brought us closer to the client because we were willing to be innovative with them, as opposed to just being that old-fashioned advisor.

 

 

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