Tag: Practice Growth

Wealth.com Named Exclusive Technology Founding Partner of FMG Suite’s Institutional Intelligence Program

PHOENIX, July 29, 2026: Wealth.com today announced a strategic partnership with FMG Suite, the leading marketing technology platform for wealth management and insurance organizations. Under the partnership, Wealth.com will serve as the Exclusive Technology Founding Partner of FMG’s Institutional Intelligence program.

FMG’s network of more than 80,000 advisors and insurance professionals, as well as the enterprises that support them, will gain access to compliance-friendly estate and tax planning content. Resources will include emails, social media posts, blog articles, downloadable resources and educational marketing assets designed to help advisors engage clients around two of the fastest-growing areas of holistic financial planning.

The partnership will also introduce Wealth.com-powered estate and tax planning website tools, digital experiences and website templates for advisors. FMG’s website team can implement these assets on an advisor’s behalf, creating a turnkey solution that helps firms educate prospects, strengthen client relationships and support business growth.

As part of the partnership, Wealth.com will also develop Estate Snapshot, a website-ready tool powered by Ester®, its proprietary artificial intelligence. Prospects will be able to securely upload estate planning documents, which Estate Snapshot will analyze to generate a concise, one-page summary. This will help advisors prepare more effectively for prospect meetings while creating a new lead generation opportunity.

“Institutional Intelligence is designed to help advisors activate specialized expertise across every marketing channel,” said Susan Theder, chief marketing officer at FMG. “Wealth.com brings exceptional estate and tax planning expertise to the platform, giving advisors ready-to-use resources they can personalize, distribute and use to deepen client relationships.”

Estate and tax planning have become increasingly central to holistic financial advice, yet many advisors still struggle to consistently create timely, compliant educational content around these complex topics.

By combining Wealth.com’s planning expertise with FMG’s leading marketing platform, the partnership gives advisors professionally developed resources they can publish immediately or customize to match their firm’s brand. This makes it easier to educate clients, strengthen relationships and create more meaningful planning conversations.

“The advisors who consistently educate clients are the ones who build deeper relationships and create more opportunities for meaningful planning conversations,” said Tim White, co-founder and chief growth officer at Wealth.com. “FMG has long been the gold standard in advisor marketing, and by combining FMG’s platform with Wealth.com’s estate and tax planning expertise, we’re giving advisors ready-to-use resources that help them educate clients, engage the next generation and differentiate their firms with far less effort.”

The partnership is available immediately at no additional cost to FMG subscribers with access to its Content Library. Wealth.com and FMG will also demonstrate the new capabilities during LPL Focus, taking place Aug. 9–11, 2026.

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About Wealth.com

Wealth.com is the industry’s leading AI-powered estate and tax planning platform, empowering thousands of wealth management firms to modernize how planning guidance is delivered to clients. Purpose-built for financial institutions, Wealth.com is the only tech-led, end-to-end platform that enables firms to scale estate and tax planning with efficiency, consistency and measurable client impact.

Trusted by some of the largest names in finance, Wealth.com combines proprietary AI, enterprise-grade security and deep legal and tax expertise to support the full spectrum of client needs, from foundational estate plans to advanced estate and tax analysis and reporting. With Wealth.com Tax Planning, firms can deliver more integrated, proactive planning through a single platform.

Wealth.com has been widely recognized for innovation and leadership, earning Top Estate Planning Technology and Top Estate Planning Implementation at the 2025 WealthManagement.com Industry Awards, as well as the #1 estate planning market share in the 2025 Kitces AdvisorTech Study.

About FMG

FMG is the leading marketing and growth platform for financial advisors, insurance professionals and enterprises, empowering them to scale compliant, client-centered marketing that drives organic growth.

Trusted by more than 80,000 financial professionals reaching over 45 million U.S. investors, FMG is consistently ranked number one in market share and customer satisfaction in the T3 Software Survey Report and has been recognized by WealthManagement.com as Best Marketing Automation Platform.

An independent study found that enterprises using FMG achieved Net Promoter Scores nearly four times the industry average, along with improvements in lead conversion, client retention and time saved on marketing tasks. FMG is defining the future of organic growth for financial services firms. For more information, visit fmgsuite.com.

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Why Gateway Financial Partners Calls Wealth.com the Best Piece of Technology to Enhance the Client Experience

 

David Wood, Founder and Chief Visionary Officer of Gateway Financial Partners, saw a gap the industry doesn’t talk about enough: referrals to estate planning attorneys mostly go out the door and never come back. As an early adopter of Wealth.com, David found a way to close that gap, using it to enhance the client experience while reaching the next generation of assets behind the money. The stakes became real for one advisor a month ago: she helped a client complete a durable power of attorney through Wealth.com, and twenty-four hours later, that client passed away. For David, it’s the clearest proof of why he calls it one of the best pieces of technology in the industry, not just for the client experience today, but for capturing the next generation of assets tomorrow.

How Gateway Financial Partners Turned a Single Meeting Into a Multi-Generation Estate Plan

 

Andrew Aubrey, Financial Advisor at Gateway Financial Partners, kept hearing the same answer when he asked clients about wills and trusts: no, because an attorney costs thousands of dollars and takes forever. With Wealth.com, that objection disappears. A husband and wife with zero estate documents sat down with Andrew at 6pm and had everything done by 6:30. When they came back to sign, they brought their son, who left with his own power of attorney, health care proxy, and will in under five minutes. One conversation turned into a plan for multiple generations. For Andrew, it’s become an easy way to open the estate planning conversation with every client — “Do you have a will?” — and an easy revenue stream for advisors who haven’t started asking yet.

How Gateway Financial Partners Turned Estate Planning Into a Built-In Differentiator

 

Derek Mazzarella, CFP at Gateway Financial Partners, kept hitting the same wall: clients referred out for a will would put it off indefinitely. With Wealth.com, that referral becomes a scheduled meeting he manages start to finish, so nothing falls through the cracks. Keeping the process in-house also means Derek stays in every conversation — what clients are really worried about, how they want assets passed on, who matters most to them — visibility he’d lose by handing clients off to an outside attorney. In an industry facing constant fee compression, that’s become a real differentiator, backed by a chatbot that gets him quick answers instead of hold time on an 800 number. The result: clients who’d put off an estate plan for years are finally getting it done.

How Gateway Financial Partners Turned Estate Planning Into a Fiduciary Standard

 

Mike Rickett, Financial Advisor and Financial Planner at Gateway Financial Partners, kept running into the same gap: most clients either had no estate planning documents or documents that were years out of date. With Wealth.com, that gap closes inside the financial planning process itself — a single guided onboarding workflow that captures each client’s objectives and concerns and turns them into customized documents, without pulling in another party or another meeting. Mike has since made it mandatory for every new client relationship: no estate plan means he isn’t doing his job as a fiduciary. He speaks from experience — having once needed a medical directive or power of attorney that wasn’t in place — and now tells every client the same thing: being able to act with confidence in a crisis isn’t something you can put a price on.

How Merit Financial Advisors Turned Estate Planning Into a Multigenerational Growth Strategy

 

Blaine Malcolm, Partner and Wealth Manager at Merit Financial Advisors, had spent years watching estate planning stall. Clients knew they needed documents, but never got them done. With Wealth.com, what once took multiple meetings and hours of conversation now happens in a single ninety-minute session. More importantly, Blaine found an unexpected growth lever: by helping clients gift estate planning to their adult children, he’s now building relationships with the next generation before the wealth transfer happens — and earning calls on Christmas Day to prove it.

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