Tag: Industry Trends

Schwab Announces Strategic Investment in Wealth.com to Support Estate Planning Capabilities for Investors

WESTLAKE, Texas, April 16, 2025 — The Charles Schwab Corporation today announced it has made a minority investment in Wealth.com, the #1 rated estate planning platform in wealth management that is modernizing how financial advisors help clients of all wealth levels with their estate planning needs.

Schwab’s investment will help Wealth.com continue to scale its capabilities to make it easier for financial firms and advisors to provide valuable estate planning services to individuals and families. Wealth.com’s platform equips advisors and financial professionals to offer estate planning solutions that are modern and sophisticated—yet approachable and easy for clients to navigate. Financial advisors use Wealth.com’s platform to help clients optimize their estate plans or give clients without an estate plan the ability to immediately self-create robust legal documents (e.g., wills and revocable trusts) in all 50 U.S. states and D.C. at a fraction of the cost of an estate attorney.

“We’re enhancing our wealth management offer by building out trust and estate capabilities that will help us serve our clients’ evolving needs, wherever they are on their financial journeys,” said Neesha Hathi, Managing Director, Head of Wealth and Advice Solutions. “Wealth.com is a leading provider of an intuitive and easy-to-use trust and estates process, powered by Artificial Intelligence.”

“Investors want to conduct more of their financial lives in one place, and advisors are increasingly looking for tools and platforms that enable them to scale their business and grow,” said Rick Wurster, President and CEO of the Charles Schwab Corporation. “Wealth.com is an important first step in building out a support ecosystem for our advisor clients as they respond to investors’ needs, while also providing a scalable and easy-to-use solution for our retail clients to meet more of their financial needs at Charles Schwab.”

“This is more than an investment. It’s the foundation for something much bigger,” said Wealth.com CEO Rafael Loureiro. “Together, we’re reimagining estate planning at scale — delivering modern tools that empower advisors, elevate client outcomes, and redefine what’s possible in wealth management.”

As an extension of this strategic investment, the two firms are also developing opportunities to offer access to Wealth.com’s estate planning tools to Schwab’s clients. Details and launch plans to follow.

The terms of the investment have not been disclosed.

About Charles Schwab

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with 36.9 million active brokerage accounts, 5.5 million workplace plan participant accounts, 2.0 million banking accounts, and $10.28 trillion in client assets as of February 28, 2025. Through its operating subsidiaries, the company provides a full range of wealth management, securities brokerage, banking, asset management, custody, and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab Co., Inc. (member SIPC, https://www.sipc.org ), and its affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent, fee-based investment advisors; and custodial,

operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its primary banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal

Housing Lender), provides banking and lending services and products. More information is available at https://www.aboutschwab.com.

Brokerage Products: Not FDIC Insured · No Bank Guarantee · May Lose Value

Wealth.com Partners With Cetera to Bring Leading Estate Planning Technology to More Than 12,000 Financial Advisors

Wealth.com, the industry’s leading end-to-end estate planning platform, today announced a strategic partnership with Cetera Financial Group* (‘Cetera’), a premier financial advisor Wealth Hub. Through this partnership, more than 12,000 financial professionals in the Cetera network will gain access to Wealth.com’s advanced estate planning technology and resources, enabling them to better meet the growing client demand for holistic financial planning.

Cetera strives to differentiate from the traditional, commoditized independent broker-dealer (IBD) model by providing financial professionals and institutions with cutting-edge solutions, comprehensive support and tailored services to help them grow and scale their practices. This partnership enhances Cetera’s comprehensive wealth management offerings by equipping advisors with a best-in-class estate planning platform that simplifies and modernizes legacy planning for their clients.

With more than $545 billion in assets under administration (AUA) and $235 billion in assets under management (AUM), Cetera continues to evolve its platform by continually adding innovative solutions to better serve its advisors and their clients. With an estimated $124 trillion in assets set to transfer across generations over the next two decades, this shift presents both significant challenges and opportunities for advisors. Cetera is committed to equipping financial professionals with the tools, expertise and resources needed to help clients preserve wealth, manage complexities and seize new planning opportunities.

“Financial advisors today are expected to provide more comprehensive guidance than ever before, and estate planning is a critical component of that responsibility,” said Tim White, co-founder and chief growth officer of Wealth.com. “Cetera recognizes that modern advisors need the right tools to help clients navigate the complexities of wealth transfer and legacy planning. We are proud to partner with Cetera to deliver an estate planning solution that not only streamlines the process but also deepens client relationships and enhances the value advisors provide.”

The Cetera partnership is the latest step in Wealth.com’s efforts to deliver estate planning solutions that meaningfully expand legacy planning conversations between advisors and their clients. Wealth.com’s modern platform helps advisors address every step of their clients’ estate planning journeys, while providing full coverage across all U.S. jurisdictions.

Wealth.com and Cetera will be hosting a webinar on May 1st at 1:00 p.m. ET to discuss how this partnership enhances estate planning for advisors. Speakers from Wealth.com and Cetera will share insights on integrating estate planning into holistic wealth management. Register for the webinar here.

Wealth.com Secures $30 Million Series A to Further Modernize Estate Planning for Advisors

We are thrilled to announce that wealth.com has successfully closed a $30 million Series A funding round, led by GV (Google Ventures). This milestone marks a pivotal moment in our journey to modernize and simplify estate planning, an industry that has long been burdened by outdated processes and complexity.

When we founded wealth.com in 2022, our mission was clear: to break down the long-standing barriers that have made estate planning a daunting and complex endeavor for so many. With an aging population and the unprecedented Great Wealth Transfer, where 84.4 trillion is set to change hands in the U.S. over the next two decades, we recognized a critical need for innovation in this space. The traditional tools and processes simply aren’t equipped to handle this massive wealth transfer efficiently, often leaving families underserved.

Empowering advisors to drive change

At wealth.com, we are leading the charge in transforming what was once an outdated and cumbersome process. Our platform equips advisors to offer estate planning solutions that are modern, inclusive, and sophisticated—yet approachable and easy for clients to navigate. In a short time, our platform has enabled advisors to bring estate planning into the 21st century, empowering them to help clients seamlessly protect and preserve their legacies. As Jamie Hopkins, Chief Wealth Officer of WSFS Bank and CEO of Bryn Mawr Capital Management, puts it:

“Wealth.com empowers advisors to offer estate planning services at a level that is clearly superior to other offerings.”

This confidence in our platform is echoed across the industry, as demonstrated by our continued growth and recognition:

  • Wealth.com has empowered 500+ Wealth Management firms to offer modern and comprehensive estate planning to their clients.
  • The Wealth.com platform has facilitated the creation of tens of thousands of estate planning documents.
  • The Wealth Management Industry Awards honored wealth.com in 2024 as the Best Technology Provider in the Trust category, and our CEO, Rafael Loureiro, received the Advisor Choice Award for Technology Providers: CEO of the Year.
  • Fast Company recognized wealth.com as one of the 2024 Best Workplaces for Innovators.
  • T3 Survey respondents, consisting of financial advisors, voted wealth.com as the #1 estate planning solution for 2024.

These accolades and metrics are a testament to the real impact wealth.com is making. Our recent launch of the Family Office Suite™ is just one example of how we are fulfilling our promise to innovate and lead in this space.

Looking ahead to what’s next

The participation of esteemed investors such as Citi Ventures, Outpost Ventures (an investment platform of Neuberger Berman), 53 Stations (supported by The Pritzker Organization), and Firebolt Ventures (led by renowned technology investor Gokul Rajaram) in this funding round is a powerful endorsement of our efforts. Their support underscores a shared vision for a future where estate planning is not only intuitive but also comprehensive.

Jelena Zec, Director of Venture Investing at Citi Ventures shares, “Wealth.com isn’t just digitizing estate planning—it’s revolutionizing it. Their AI-powered platform transforms a complex, time-consuming process into a streamlined, accessible service. We’re excited to back a team that’s not just imagining the future of wealth management, but building it.”

This Series A funding will enable us to accelerate the development of more advanced features, strengthening our leadership in tech-driven and AI-enhanced estate planning. We’re excited about the opportunities this capital unlocks to expand our product offerings and further solidify wealth.com as the go-to estate planning platform for advisors and wealth management firms.

We are incredibly grateful to our investors, clients, and partners who have believed in our vision and supported us throughout this journey. Their trust and confidence have been pivotal to our success. But our work is far from done. We remain deeply committed to our mission of modernizing estate planning through cutting-edge technology and will continue to find new ways to create value for advisors and users.

As our CEO, Rafael Loureiro, articulated:

“wealth.com is driven by a generational vision to transform estate planning, ensuring that the impact of our work will be felt by families for decades to come.”

1 2 3