Tag: Practice Growth

How Financial Integrators Turned Estate Planning into a Scalable, Revenue-Generating Service

About Luke & Financial Integrators

Based in Joplin, Missouri, Luke Taggart is a Financial Advisor at Financial Integrators, where he helps business owners and families bring clarity and confidence to every financial decision. His firm takes a holistic approach to financial planning, integrating retirement, tax, and estate strategies to create truly comprehensive solutions.

Luke is passionate about simplifying complex processes, especially estate planning, which many clients find intimidating. “Our clients want simplicity without compromising quality, and they want us involved in the process, not sidelined,” he explains.

He began his career as a paraplanner, gaining hands-on experience building strategies and supporting client relationships. Today, he continues to honor that foundation through a fiduciary approach centered on education, transparency, and long-term trust.

The Challenge: High Costs, Low Clarity

Estate planning was a persistent roadblock for clients at Financial Integrators. The traditional attorney route often came with high fees, opaque processes, and little collaboration between legal teams and advisors. As Luke explains, clients were discouraged by:

  • Cost barriers: Traditional estate planning felt overpriced, especially for those with simpler needs.
  • Disconnected processes: Advisors were often cut out of the loop, creating gaps in implementation and client understanding.
  • Client inertia: Many clients delayed estate planning simply because it seemed too difficult to start.

“People were overwhelmed or priced out of the process altogether. We needed something that clients could actually start—and finish—with confidence,” said Luke.

 

The Solution: Wealth.com

Luke and his team explored several platforms before choosing Wealth.com. The key differentiator was comprehensive functionality built for financial advisors.

“We tried other solutions, but none were as comprehensive. Wealth.com offers everything from document creation to visualization tools like Ester®, which are useful no matter where someone is in their estate journey,” Luke said. 

Wealth.com’s digital-first experience was a game-changer for Financial Integrators. Advisors can guide clients from onboarding and document creation to post-plan visualization and analysis. And because it’s built for advisors, it integrates seamlessly into existing workflows.

“It was very seamless getting started. We just plugged it into our process and hit the ground running,” said Luke.

 

The Impact: Better Client Engagement, Clear ROI

Since adopting Wealth.com, Financial Integrators has seen a measurable uptick in client engagement and satisfaction:

  • Increased trust: Clients now see the firm as a full-service provider, including estate planning.
  • Faster action: Clients who previously stalled are now completing their estate plans with confidence.
  • Visual feedback: Reports and visualizations make the value of the estate plan immediately clear.

In fact, Wealth.com has become so integral to Financial Integrators’ estate planning process that it’s now monetized as a core service, with pricing based on client complexity.

“We have seen more people trust our process as a one-stop shop for all things financial planning,” Luke said. “This is an integral part of our brand, and it has become our main solution for most clients.”

Luke notes that clients frequently comment on how easy the sign-up process is, how helpful the document creation tools are, and how visually impressive the estate plan reports have become.

“Wealth has given many clients peace of mind,” Luke said. “We have so many people who have wanted to get started with estate planning but have found the costs and process too cumbersome. This tool gives people the opportunity to set their estate up for success or reinforces what they need to know for documents that have already been created.”

Wealth.com has been a seamless addition to the firm’s existing processes and they’ve received excellent customer support from the Wealth.com team. “The usability for the advisors has given us no problems. Everyone at Wealth.com from the customer service team to the relationship managers have been superb,” Luke said.

 

Looking Ahead: Wealth.com as a Pillar of Planning

For Financial Integrators, Wealth.com isn’t just another tech tool—it’s become a foundational part of their financial planning ecosystem.

“This is the satisfier of our estate planning pillar. Whether a client needs simple documents or a revision, this is what we use,” Luke said.

To other advisors who are still evaluating their options, Luke offers simple advice:

“Give it a try with your clients. I think you’ll be impressed with the results and how naturally it fits into your practice.”

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to Luke Taggart for sharing his valuable insights on how Wealth.com has helped Financial Integrators streamline estate planning and offer more value to their clients.

 

How CLC Investment Advisors Added $30K in Revenue and Won a $1M Client in 4 Months

The Challenge: Referring Out and Losing Opportunities

Before Wealth.com, David Cadarette would refer clients to outside attorneys for estate planning, a process that was both cumbersome and created unnecessary complexity for his clients, many of whom faced analysis paralysis when it came to estate planning decisions. Despite his passion for estate planning education, referring clients elsewhere meant losing control of an essential part of the financial planning process.

“I can’t even count how many clients I’ve sent to local attorneys in my network for estate planning documents through the years,” David recalled. “This meant my clients had to schedule another meeting, drive across town, and juggle another relationship.”

The breaking point came when a promising prospect, whittled down from five competing advisors to just two, ultimately chose another advisor who offered estate planning in-house. “He told me, ‘I really like you, but this other guy does estate planning,’” David said. “That moment hit me hard. I knew I was missing something critical in my practice.”

The Solution: Bringing Estate Planning In-House with Wealth.com

Shortly after that experience, David attended a conference where his broker-dealer announced the rollout of Wealth.com.

“As soon as they introduced it, I walked to the front of the room and said, ‘Sign me up.’ I knew this would change my business,” he said.

Wealth.com allowed David to integrate estate planning directly into his client workflow. The onboarding was fast and intuitive, and his clients immediately saw the value. “The conversation is simple,” he explained. “‘Do you have your will and trust done?’ If they say no, I tell them we can collaborate and have Wealth.com create these documents right here in the office.”

David built a two-step client process: the first meeting walks through creating documents inside Wealth.com; the second is a formal signing appointment with printed, tabbed binders and notarization in-house. Each client leaves with both a physical binder and access to their digital vault.

He also introduced a pricing model with two tiers, one for clients and another for non-clients. The structure creates a powerful incentive for prospects to become ongoing advisory clients. “We had someone today who said, ‘I’ll take the one that’s $2,200 less,’ and became a client on the spot,” he said.

The Results: $30K in New Revenue and a $1M Client Win

“Within the first week, Wealth.com paid for itself,” David said. “Since onboarding, we’ve generated over $30,000 in new revenue and even converted a $1 million prospect who chose us because we offer estate planning.”

That single conversion came directly from a simple email to 300 seminar attendees announcing his new estate planning service. One recipient responded, scheduled an appointment, and ultimately brought $700,000 in managed assets and $300,000–$400,000 in annuities.

“For our firm, that was huge,” David said. “And it started with a three-line email that just said, ‘We can help you with estate planning.’ Wealth.com opened the door to conversations I couldn’t have before.”

David’s firm has added $25,000 to $30,000 in new revenue from Wealth.com within the first four months and continues to grow through regular estate planning seminars, where he introduces the concept of “simplified estate planning” as a cornerstone of comprehensive financial advice.

Client Impact: Emotional Wins that Build Loyalty

“I’ve had clients in tears after completing their estate plan,” David said. “For many, it’s something they’ve been putting off for decades. Wealth.com makes it easy, and it’s transforming how we serve our clients.”

One client, an 82-year-old man named David, had been procrastinating his estate plan for nearly 50 years. “We completed his documents, and when the progress bar turned green across the screen, he stood up in tears and started high-fiving me,” David recalled. “It was incredibly powerful to witness.”

Stories like that inspired David to design a creative client recognition idea. Each time a client completes their estate plan, he sends a framed “Estate Planning Achievement” certificate as a reminder of the milestone and a conversation starter with their peers.

“It’s an accomplishment worth celebrating,” he said.

The Future: Making Estate Planning a Core Growth Strategy

David believes Wealth.com has redefined how his firm delivers holistic advice. “Adding estate planning makes us a more well-rounded firm,” he said. “The opportunity is massive. Only a fraction of Americans have complete estate documents. Offering this service helps us reach a much broader audience.”

He also sees it as a differentiator in an industry where most advisors offer similar pricing and investment services. “We all charge roughly 1%. What sets you apart? For us, it’s that we can say, ‘We’ll help facilitate the creation of your will, trust, and healthcare directives right here in our office.’ Clients see that and immediately understand the value.”

When asked what he would tell other advisors considering Wealth.com, David didn’t hesitate: “It’s not another shiny object. It’s a genuine business growth opportunity. And the best part is, it helps clients accomplish something deeply meaningful.”

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to David Cadarette for sharing how Wealth.com helped CLC Investment Advisors bring estate planning in-house, drive measurable growth, and deliver greater value to clients.

 

 

 

Closing the AI Divide: How Ester® Is Driving Measurable Enterprise Impact

According to a new report from MIT, 95% of enterprise GenAI pilots fail to scale. Wealth.com’s Ester® has defied the odds and is proving what success can look like for purpose-built AI in financial services. With 30,000+ documents processed in the last year, an 800% YoY growth spike in jobs completed, Ester shows that when AI is built for workflows, compliance, and measurable ROI, adoption follows.

The Enterprise AI Divide is Real

A new report from MIT’s NANDA initiative, covered by Fortune on August 18, 2025, reveals a stark reality: 95% of enterprise generative AI pilots fail to deliver meaningful revenue impact. Only about 5% of promising AI pilot programs achieve rapid revenue acceleration, while the vast majority stall out despite a flood of new AI products and features entering the market. 

After analyzing 300 public AI deployments, MIT researchers found a sharp divide between success stories and failed experiments. Importantly, the issue isn’t the quality of the models themselves. Instead, the report highlights a persistent “learning gap” inside enterprises: AI that isn’t embedded into workflows, budgets that over-index on sales and marketing instead of back-office automation, and fragmented adoption strategies that never scale.  

For financial services, the challenge is even more acute. Compliance, auditability, and operational accuracy are non-negotiable. Generic chatbots may offer flexibility for individuals, but they can’t support enterprise-grade adoption where regulators demand transparency and firms require consistency. Firms need tools that learn from the work, fit the work, and can be documented for regulators.

As the report notes: “Generic tools like ChatGPT excel for individuals because of their flexibility, but they stall in enterprise use since they don’t learn from or adapt to workflows.” — The GenAI Divide: State of AI in Business 2025 (MIT via Fortune, 8/18/25)

How Ester Solves the Enterprise AI Adoption Gap

Most AI pilots fail because they aren’t built for enterprise workflows. Ester is different. It was designed from the ground up for estate planning and real advisor use cases, which is why it’s gaining adoption across leading broker-dealers, RIAs, and custodians.

Where generic tools fall short, Ester succeeds because it’s:

  • Workflow-native: Embedded directly into the advisor experience, Ester makes it easy to upload estate documents, extract key details like trust terms, appointments, and assets, and produce a structured summary in seconds. This isn’t an add-on chatbot. It’s built into the way advisors already work.
  • Compliance-first: Every output is explainable, audit-ready, and securely contained. Information uploaded to Ester is treated like data in a vault: it will never be reused, reshared, or exposed to outside models.
  • Deeply integrated: Beyond summaries, Ester generates clear visualizations of complex estate structures, making it easier for clients to understand roles, outcomes, and amendments. It also supports real-time Q&A, helping advisors clarify terms and explore scenarios.
  • Purpose-built for financial services: Ester isn’t a wrapper on someone else’s LLM. It’s Wealth.com’s in-house AI, trained and tuned on the unique patterns, compliance requirements, and disclosure rigor that define financial services.

MIT’s research reinforces this approach: enterprises succeed more often when they partner with specialized vendors rather than trying to build generic tools internally. Internal AI builds succeed only one-third as often as building a partnership. Ester is proof of that principle. Firms don’t need to experiment with fragile DIY builds. They can adopt a domain-built, enterprise-ready AI that is already scaling in production.

Proof Points: Ester’s Measurable Impact

Ester’s growth is not theoretical. It’s measurable, repeatable, and happening inside enterprise workflows today. While most generative AI pilots never make it past the proof-of-concept stage, Ester is scaling across broker-dealers and RIAs with adoption metrics that speak for themselves.

  • 30,000+ documents processed all time (as of September 2025).
  • Sept 8–14: ~800% year-over-year growth compared to the same week in 2024.
  • Power users: Our top three most active enterprise customers each used Ester 100+ times in a single month, a signal of daily reliance, not experimentation.

What advisors are using Ester for
The most frequent workload? Revocable trusts with supporting documents, including amendments. This is important: advisors are turning to Ester for complex, high-stakes reviews, not trivial tasks. That trust signals Ester’s role as a workflow engine, not a novelty tool.

And it’s not just the numbers. Advisors themselves are validating the impact.

Danny McAuliffe, President of Brookstone Capital Management, explains how his firm uses Ester to simplify complex estate plans:

“Wealth.com’s AI extraction tool is one of the most useful features that we’ve come across so far. We’ve plugged some pretty complex estate plans in there, and it is really good. You can get an Ester summary in two to three minutes, and get a report that breaks a very complex estate plan down into a summary that is actually useful for clients to understand.”

 

Taken together, the usage growth and advisor feedback make one thing clear: Ester isn’t a pilot or a “chat layer.” It’s a workflow engine for estate planning designed to learn from document patterns, standardize advisor output, and deliver consistent attorney-grade documents at scale. It’s an enterprise-grade solution, already embedded in production workflows, delivering measurable ROI across financial services. 

What Financial Advisory Firms Can Learn

The MIT research is clear: enterprises succeed more often when they select specialized partners rather than trying to build their own generic tools. Ester’s success reinforces this. For financial institutions, the lessons are straightforward:

  • Choose domain-built AI. Generic chatbots weren’t designed for regulated industries and high-stakes work. Industry-specific models and tooling outperform because they’re designed with compliance, policy, and disclosure requirements in mind. Wealth.com’s Ester is purpose-built for estate planning and wealth management, with compliance and policy rigor baked in.
  • Start where ROI is measurable. The fastest wins come from automating back-office and review workflows, not flashy front-of-house demos. That’s where Ester has proven to cut time, reduce exceptions, and create measurable efficiencies.
  • Empower managers and advisors. Adoption scales when the people closest to the work can use AI directly in their day-to-day workflows. Ester is designed to fit seamlessly into those processes.
  • Make compliance foundational. Auditability, controls, and data safeguards aren’t optional. Compliance and security are foundational for AI to scale in financial services. With Ester, everything is secure.
  • Measure business impact, not hype. Real results come from metrics like jobs completed, documents processed, and reduced rework, not vanity stats. Ester’s enterprise adoption is proof of that.

The takeaway is clear: enterprises succeed when they partner with specialized platforms like Wealth.com, not when they attempt to reinvent AI in-house. Ester combines a powerful AI model with deep workflow integration and compliance alignment, delivering the kind of measurable ROI that generic tools can’t.

Where Estate Planning AI is Headed

Ester has already proven it can scale where most generative AI projects stall. But we’re only getting started. The next chapter of Ester includes:

  • Agentic capabilities that will automate multi-step advisor workflows end-to-end, saving even more time on complex estate planning tasks.
  • Deeper integrations across custodial platforms, CRMs, and document management systems—embedding Ester even further into the advisor tech stack.
  • Broader document coverage beyond trusts and supporting documents, with richer cross-document reasoning that gives advisors a full-picture view of every client’s estate plan.
  • Expanded governance controls for supervisory review, evidence capture, and regulatory alignment, ensuring compliance remains a core strength as usage grows.

Ester isn’t an experiment. It’s a proven, enterprise-grade AI platform that financial institutions are already using at scale to achieve measurable ROI. Where 95% of AI pilots fail, Ester is the counterexample, delivering results today while building for the future.

If you’re a broker-dealer, RIA, or enterprise ready to move past pilots and see real outcomes, now is the time to act.

👉 See Ester in action. We’ll map Ester to your current review workflows and show you benchmarks for time savings, quality improvements, and compliance alignment.

Sources

  • MIT NANDA, The GenAI Divide: State of AI in Business 2025, summarized by Fortune, Aug 18, 2025 (Sheryl Estrada).
  • Wealth.com internal product analytics, Sept 2025 (usage and adoption figures cited above).

Monetizing Estate Planning as a New Service for Financial Advisors and Firms

This article is based on general legal principles concerning this topic, and is not based on any specific jurisdiction’s laws and regulations or any financial advisor’s specific facts. Each financial advisor is encouraged to understand their compliance needs and seek their own legal advice on the unauthorized practice of law. Wealth.com is not a law firm and does not provide legal advice.

Financial advisors are navigating a shifting landscape. Clients expect more holistic planning, competition is increasing, and firms need to find ways to deepen relationships while also driving new growth. Estate planning has emerged as a critical, yet underutilized, service that not only enhances client relationships but also offers significant monetization opportunities. 

One of the most overlooked but powerful levers available to advisors today is estate planning.

Traditionally seen as a legal-only process, estate planning is now a cornerstone of true financial well-being. For advisors, it represents a rare dual benefit: the chance to deliver life-changing value to clients while creating measurable business upside.

The Growing Demand for Estate Planning

The United States is on the cusp of the largest intergenerational wealth transfer in history. According to Cerulli Associates, an estimated $124 trillion will be passed down from baby boomers to younger generations by 2048 (Cerulli, 2024). This unprecedented transfer creates a pressing need for comprehensive estate planning services. Yet, a 2024 Caring.com survey found that only 34% of Americans have a will or estate plan, underscoring a significant gap in the market.

Advisors who can facilitate access and education to estate planning either directly or through strategic partnerships are better positioned to bridge this financial gap for the modern American investor and distinguish their firm in a crowded marketplace. Offering estate planning support fits naturally within clients’ evolving expectations for integrated solutions that address all aspects of their financial lives, and better position advisors to attract high-net-worth individuals and win the next generation. Three advisors using Wealth.com to offer estate planning report the following: 

  • Brad Gotto (Fiat Wealth Management): Brad said that Wealth.com has created a stickier relationship with clients who might otherwise shop around. “Wealth.com makes us sticky. Clients feel like we’re looking out for their legacy, not just their portfolio.” For his firm, that retention has real revenue impact.
  • Jason Oestreicher (Path Financial Partners): Jason emphasizes that estate planning isn’t just about protecting client families; it’s a growth driver. His firm has won new AUM as a direct result of offering Wealth.com, often enough that, in his words, “the software pays for itself.”
  • Will O’Roarke (Prime Capital Financial): Will has seen how estate planning changes the tone of client conversations. “Once clients see that we’ve addressed their estate plan, they open up to other planning discussions. It creates a level of trust you can’t get any other way.”

Together, these stories underline the real bottom-line truth: estate planning isn’t just a compliance box to check. Estate planning is a business growth strategy that can increase client retention, client engagement, and revenue.  

How Advisors Monetize Estate Planning

Digital estate planning platforms, like Wealth.com, sit at the center of this evolution. Wealth.com streamlines document creation, visualization, and collaboration, reduces administrative burdens, and safeguards advisors from unauthorized practice of law, all while enhancing client value. By lowering costs for clients and increasing advisor capacity, Wealth.com enables advisors to serve more households at scale. The result is stronger retention, deeper referral networks, and new revenue streams, all while positioning advisors as the central hub of their clients’ financial lives.

With this foundation in place, advisors have the flexibility to choose the monetization model that best fits their practice. The most common approaches include:

  1. Fee-Based Services: Some advisors charge flat fees or hourly rates for review of any existing estate planning documents, new estate plan creation or update, and annual maintenance. Since attorney fees for a basic estate plan typically run between $2,500 to $5,000 (and up to $15,000 and beyond for complex cases), advisors can offer a more affordable, client-friendly alternative. Advisors can charge flat fees or hourly rates for estate planning consultations, document preparation, and ongoing maintenance. 
  2. Subscription & Retainer Models: Other firms roll estate planning into an ongoing service tier, charging monthly or annual fees. This creates predictable revenue, builds consistent touchpoints with clients, and encourages deeper, long-term client engagement.
  3. Bundled Wealth Management Packages: Estate planning can be integrated into holistic wealth packages, for example, a “legacy planning package” that includes investment management, tax strategy, and estate planning. Integrating estate planning into comprehensive wealth management packages allows firms to increase their overall fee base.
  4. The “Software Pays for Itself” Approach: Some advisors choose not to bill directly for estate planning. Instead, they use their estate planning service as a differentiator to deepen client loyalty, attract new assets, and generate referrals. In these cases, the AUM growth more than offsets the cost of the software. One of our favorite examples of this strategy is when an advisor invites a client’s child at no cost to the child or client to set up the child’s foundational estate planning documents, such as a power of attorney, as part of their graduation milestone at age 18.

Implementation: Making Estate Planning Work in Your Practice

Understanding how estate planning can drive revenue is only the first step. Successful advisors also know how to put these strategies into practice. Implementing estate planning requires a balance of segmentation, smart use of technology, and effective client education. When done well, it transforms estate planning from a theoretical value-add into a core driver of trust, retention, and growth.

  1. Segment Your Clients and Assess Client Needs: While estate planning is relevant to every client, certain segments, such as business owners, retirees, and multi-generational families, stand to benefit immediately. Advisors who proactively review estate plans annually often uncover overlooked gaps and open new planning conversations. Estate planning should be positioned not as optional, but as the capstone to a truly holistic financial plan that ensures a client’s wishes and legacy are fully protected.
  2. Leverage Modern Technology: Digital platforms like Wealth.com transform what was once a high-friction, outsourced process into a scalable client experience. With tools such as document creation (wills, trusts, POAs, and more), secure digital vaults for critical records, and collaborative workflows that connect advisors, clients, and attorneys, technology increases knowledge and reduces complexity for all parties involved. Just as important, platforms like Wealth.com are designed with compliance in mind, and advisors are clear of practicing law while still elevating the client experience. By integrating these tools, firms can increase efficiency, reduce costs, and deliver a differentiated client experience that scales.
  3. Market Your Estate Planning Service: Even with the right systems in place, client engagement doesn’t happen automatically. Many individuals avoid estate planning due to discomfort, procrastination, or misconceptions. Advisors can break through that inertia by reframing the conversation around estate planning as an act of love for their families, a safeguard for their legacy, or a way to prevent future conflict and unnecessary costs.
  4. Educate Your Clients: Education is the key. Firms that use webinars, seminars, client newsletters, and digital content to illustrate real-world benefits, such as avoiding probate or minimizing estate taxes, position themselves as trusted experts. Sharing success stories and case studies makes the value tangible and helps clients see estate planning not as a task to postpone, but as a proactive step toward peace of mind.

The integration of estate planning into wealth management isn’t a passing trend. It’s fast becoming an industry standard. Advisors who embrace estate planning today can achieve higher client retention, create stronger referrals, deepen client trust, and launch new revenue streams.

The future of wealth management belongs to firms that can grow portfolios and protect legacies. Estate planning sits at the heart of that promise and advisors who adopt it now will lead the industry into its next era.

Wealth.com is not a law firm and does not provide legal advice.

PATH Financial Partners Added $20M in AUM and 30+ Estate Plans

The Challenge: Bringing Estate Planning to an Underserved Market

For nearly two decades, the PATH team has been committed to helping blue-collar and public-sector workers protect their hard-earned savings. The team at PATH Financial Partners, including financial advisors Jason Oestreicher, CFP®, Nick Brown, Travis Rich, and operations manager Daniel Erazo, serve teachers, higher education employees, first responders, nurses, and municipal employees who dedicate their careers to serving others. Yet, when it comes to estate planning, these public servants are often left behind.

“These families might have around a million dollars total between retirement accounts, home equity, and savings,” Jason said. “For many of them, this is the first time they’ve accumulated that kind of wealth, and their biggest priority is making sure it goes to their kids.”

The traditional process for creating even a basic estate plan was anything but accessible. Local attorneys were charging $3,000 to $5,000 for standard documents, often created from a template, and the cost was driving clients away.

“Teachers making $50k to $60k a year shouldn’t have to choose between getting a will and replacing their air conditioner,” Jason said. “That’s not right. But for years, that was the reality.”

The team at PATH Financial Partners also saw another issue: by referring clients to outside attorneys, they were losing control of the process and often losing the opportunity to build long-term relationships with the next generation. “If you’re not part of the estate planning conversation, you’re missing the most impactful way to retain clients,” Jason explained. “And you’re missing the easiest ‘path’ to building trust with their kids.”

The Solution: A Non-Negotiable Tool for His Practice

When the team transitioned from a legacy firm to PATH Financial Partners, affiliated with Osaic, Wealth.com wasn’t just on their wish list; it was a dealbreaker.

“We told every firm we interviewed with: if you can’t get us approved for Wealth.com, we’re not coming over,” Jason said. “That’s how strongly we believe in it.”

From day one, PATH Financial Partners integrated Wealth.com into every client interaction. Estate planning became a required step for anyone working with the firm, not an optional add-on.

“When you do estate planning with clients, they’re not leaving you,” Jason explained. “We all charge around 1% to 1.5%. The difference is, our 1% includes a will, trust, medical directive, and power of attorney. That’s what sets us apart.”

Wealth.com’s features gave Jason and the team at PATH the control and clarity they were looking for:

  • The Vault: The Vault is an organized framework for storing important documents and keeping a comprehensive library in one place. Files can be uploaded by the advisor, specified colleagues, or clients for trusted collaboration.
  • Report Builder: With Wealth.com, advisors can transform complex estate plans into clear, professional-grade reports their clients will actually understand and act on. Wealth.com’s visualizations simplify complex structures so clients can see exactly what will happen to their assets.
  • Ester®: Ester is Wealth.com’s proprietary AI software that empowers advisors to turn complex estate documents into clear, actionable insights for every client, at every level. Ester can visualize and summarize estate plans instantly.
  • Advisor Support: Jason shared his experience with Wealth.com’s support team: “Becky answers my emails within two hours every time. I’m her number one fan. Marketing even customized my materials to match my firm’s branding. That kind of support is rare.”

The platform’s clean, intuitive design also resonated with PATH’s clients. “These are people who aren’t always comfortable with technology, but Wealth.com just makes sense to them,” Jason and the team said. “That’s huge.”

The Results: $20M in AUM, 30+ Estate Plans, and Explosive Referral Growth

In just six months, PATH Financial Partners’ integration of Wealth.com has delivered measurable results:

  • 30+ completed estate plans with another 15 in progress
  • $20M in uncovered AUM/AUA directly tied to estate planning conversations
  • 50% of invited clients start their estate plan
  • 10 new prospects from a single estate planning presentation

One workshop alone created a snowball effect: after speaking to a group of school administrators, one attendee, a principal, invited Jason to present to their entire staff. “That’s 100 people in one school,” Jason noted. “Multiply that by 10 schools, and suddenly you’re looking at 1,000 potential new leads.”

“The retention benefits are just as powerful. We’re in the middle of a $124 trillion generational wealth transfer,” Jason said. “If you’re the one who set up the estate plan and have the documents in your Wealth.com Vault, you’re the advisor their kids will call when the time comes. That’s how you keep assets in your book for generations.”

PATH’s approach is also driving organic referrals: “With Wealth.com, the referrals generate themselves,” Jason said. “Clients see the value, and they want their friends and family to have it too.”

Looking Ahead: Making Estate Planning a Must-Have

Jason, Travis, and Nick believe estate planning will become a standard expectation for clients, and advisors who don’t offer it risk falling behind.

“Most people don’t have Rockefeller-level money or estate plan complexity,” Jason said. “They don’t have a farm with cattle and four marriages to navigate. They just need the core four estate planning documents, and Wealth.com makes it simple and affordable.”

For the PATH team, the decision is clear: “You only need to uncover $1M in new AUM to more than pay for Wealth.com for the whole year. This is such an easy target to hit; we’ve uncovered $20M so far with Wealth.com.”

Their advice to other advisors is equally direct: “If you’re not having the estate planning conversation, you’re missing the most impactful value you can provide. This isn’t just another service, it’s how you set yourself apart, retain clients, and secure the next generation.”

 

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to Jason Oestreicher and the PATH Financial Partners team for sharing how Wealth.com has transformed their practice, driven measurable ROI, and strengthened client relationships across generations.

 

 

 

How Fiat Wealth Generated 579 Prospects and $39M+ in New Assets with Wealth.com

The Challenge: Overcoming Disjointed Estate Planning and Client Confusion

Brad Gotto, CEO of Fiat Wealth Management, works with a unique group of hardworking, first-generation wealth clients who have accumulated between $1 million and $10 million in assets. Many of these clients did not fully understand their existing estate plans, often relying on outdated legal documents. Brad found the process disjointed, especially when external attorneys were involved.

“We’d get clients coming in with 15-year-old estate documents, and while the legal language was there, they didn’t really understand what those documents meant for their future,” said Brad. “Estate planning shouldn’t be so fragmented. We knew we needed a solution that gave us more control—something that worked alongside the other financial services we provide.”

The challenge was clear: Fiat Wealth needed an estate planning solution that would simplify the process, make it more accessible to clients, and allow the firm to take charge of the entire process without the need for third-party attorneys every time.

The Solution: Wealth.com Brings Simplicity and Clarity

After exploring multiple options, Brad and his team found Wealth.com to be the right fit. Wealth.com’s features like Ester®, an AI-powered document extraction tool, stood out immediately. Ester summarizes complex estate planning documents, like trusts, to act as a co-pilot for advisors to easily identify and confirm key information. This, combined with the platform’s visualizations and reporting tools, helped Brad gain clarity around clients’ estate structures, potential distributions, and associated costs.

“Wealth.com was a game-changer for us,” Brad explained. “It allowed us to offer estate planning directly within our firm, with a level of control we never had before. It didn’t just make the process easier for us, it made it easier for our clients. They were able to get the clarity they needed, and we were able to walk them through the entire process.”

Brad added, “I’m a big Apple guy, and the platform’s ease of use reminded me of that. It’s intuitive, clean, and just makes sense to use. For clients who aren’t as tech-savvy, that’s crucial.”

Plus, Brad was also looking towards the future when choosing the right solution. “I wanted a platform that grew the way we did,” he said. “One that would continue to evolve and invest in technology. Every platform we looked at seemed to be scratching the surface, but Wealth.com was fully developed and had a team that was committed to improvement.”

Wealth.com’s scalable pricing model made it possible for Fiat Wealth to offer this service to a broader range of clients without significantly increasing costs, which was a key factor in Brad’s decision.

Results: Measurable ROI, Stronger Relationships, and Market Differentiation

“What Wealth.com has done is simplify a complex process, giving us a tool that makes understanding estate planning less daunting for both us and our clients,” Brad said.

Since adopting Wealth.com, Fiat has seen measurable improvements in client engagement and firm growth. Clients are more involved in the estate planning process, actively reviewing documents, asking better questions, and feeling empowered in their decision-making.

“Clients have been pleasantly surprised by how easy the platform is to use,” says Brad. “They’re engaging more than we expected. And that leads to better, more informed decision-making on their part.”

One standout story:

Fiat Wealth was one of three firms considered by a $25 million ultra-high-net-worth family. Wealth.com played a pivotal role in getting Fiat to the final stages of the interview process.

“The family was blown away by what Wealth.com could do,” Brad said. “The platform helped us earn a seat at the table by showing we could deliver a tech-enabled, client-centric planning experience that rivaled much larger firms.”

Additionally, Wealth.com has driven powerful results through Fiat’s educational estate planning workshops. Between May 2023 and December 2024:

  • Workshops Hosted: 56
  • First Appointments Booked: 579
  • New Clients Gained: 35
  • Average Case Size: $1.12 million
  • 3-Year ROI: $4.35
  • 5-Year ROI: $6.57

The ROI on Fiat Wealth’s estate planning workshops has increased significantly. Fiat Wealth offers three key types of educational workshops: tax planning, investment strategies, and estate planning. Of these, estate planning has seen the highest return.

“We spend hundreds of thousands of dollars annually on marketing these workshops,” Brad shared. “Estate planning has shown the highest ROI, surpassing our other two topics. Wealth.com gave us the tools to offer this service confidently and helped us provide more value to the families we serve.”

Brad attributes the success of their estate planning workshops to Wealth.com’s ability to simplify and streamline the estate planning process. “Once I found Wealth.com, I felt confident moving forward. The platform gave me the ability to guide clients in a way I couldn’t before, and that’s helped us see growth in both client engagement and our practice.”

How Brad Sees Wealth.com Shaping the Future of Estate Planning

Looking to the future, Brad sees Wealth.com as an essential tool for the future of financial and estate planning. “Estate planning doesn’t need to be overly complicated or expensive. Wealth.com has proven that you don’t have to rely on expensive attorneys unless absolutely necessary. Advisors can confidently use the platform to guide clients through the process, giving them value right from day one.”

Brad added, “I see Wealth.com as key to helping advisors expand the value they provide. It’s not just about managing assets, it’s about helping clients protect their wealth and plan for the future, in a way that’s both simple and effective.”

“Wealth.com isn’t just about creating documents. It’s about long-term planning. With the platform, we can keep documents updated and ensure our clients’ plans stay relevant without the ongoing cost of working with attorneys. That’s a huge benefit for our clients.”

 

 

Want to See How Wealth.com Can Elevate Your Practice? Schedule a demo today at wealth.com/demo.

A special thanks to Brad Gotto for sharing his valuable insights on how Wealth.com has helped Fiat Wealth Management streamline estate planning and offer more value to their clients.

 

 

 

How Prime Capital Unlocked 10X ROI on Estate Planning with Wealth.com

The Challenge: Managing Complex Estate Structures and Tax Strategies for Business Owners and Executives

Prime Capital Financial has been helping business owners, key executives, and high-net-worth individuals navigate complex financial and estate planning challenges for over 30 years. The firm is known for offering tailored solutions for succession planning, retirement, and legacy preservation. Will O’Rourke, Private Wealth Manager and Estate Planning Attorney at Prime Capital Financial, faced a problem: he was forced to rely on outside attorneys to handle estate planning, which made the process less efficient for both him and his clients. As Will put it, “Before, I had to source outside legal services for clients instead of having a solution I could provide.” This meant that clients were often juggling multiple service providers, leading to inefficiencies and a lack of control over the overall process.

Will knew he needed a solution that would allow him to provide comprehensive service within his own practice, without the constant need for third-party attorneys.

“Wealth.com offers a solution that fills a significant gap in the estate planning industry and helps us provide value that others can’t.”

The Solution: Wealth.com Makes Estate Planning Easy & Accessible

Will knew the importance of offering estate planning services directly within his practice, but he needed a digital solution to streamline the process and make it easier for both him and his clients. After researching several options, he chose Wealth.com. He specifically noted the value of Ester® document extraction as well as the visualizations and reporting features as key reasons why. These features stood out because they helped Will better understand and illustrate clients’ estate structures, potential distributions, and costs, making the entire planning process clearer for both him and his clients.

“I needed a solution that would let me use my attorney license to fill a large gap in the industry,” Will shared. Wealth.com provided a way for him to do that, giving him control over the entire process and allowing him to guide clients through estate planning efficiently, all within his own practice.

Will also appreciated the ease of use and the revenue potential, knowing that Wealth.com would make it easier to add value in ways that other firms couldn’t.

The Results: New Revenue Streams, Better Engagement, and Stronger Client Relationships

Since adopting Wealth.com, Will has seen measurable business growth. Clients are more engaged, asking deeper questions and participating actively in the estate planning process. This has led to clearer outcomes, better alignment on planning goals, and increased client satisfaction. Prime Capital saw full ROI on Wealth.com in less than two months, turning estate planning into a new business opportunity.

As Will shared, “clients have found the platform easy to use and often take a more active role than we expected.” The result has been better decision-making and a more streamlined process for everyone involved.

Will also shared a specific example: “Clients were unclear about the appointments they made in prior estate planning documents and the consequences. They didn’t realize they had appointed relatives as Power of Attorney who have since become incapacitated themselves.” Wealth.com helped clarify these issues, making it easier for clients to spot potential gaps in their existing plans.

As a direct result of integrating Wealth.com into his practice, Will expects to see an additional $5-10K in monthly revenue from the enhanced services he is now able to offer. “Wealth.com not only helps streamline the estate planning process but also opens up new avenues for revenue growth,” Will explained. The combination of increased client engagement, efficiency gains, and revenue growth has made Wealth.com a game-changer for his practice.

How Will Sees Wealth.com Fitting into the Future of Estate Planning

Looking ahead, Will sees Wealth.com as a key tool in democratizing estate planning for advisors. He believes that the platform shows that estate planning does not have to be complex or require large attorney fees unless necessary.

“Estate planning doesn’t have to be overly complicated or expensive if the situation doesn’t call for it. Wealth.com allows advisors to become competent in estate planning and speak to it confidently, which is a huge value to clients.”

A special thanks to Will O’Rourke for sharing his insights on how Wealth.com has helped Prime Capital Financial integrate estate planning into their financial services and create more value for clients.

 

 

Want to See How Wealth.com Can Elevate Your Practice? Wealth.com empowers advisors to simplify estate planning with clarity and control—delivering a streamlined, client-friendly experience for both first generation millionaires and UHNW families. Schedule a demo today at wealth.com/demo.

 

 

 

Archer Investment Management Creates Quick Wins for Clients

Archer Investment Management was founded in 2008 with a holistic approach to financial planning believing advisors should provide their clients help and guidance with all aspects of their finances, including estate planning. They have $270 million assets under management (AUM), working with over 200 households, mostly mid-career, high-income earners in tech with new or young families.

They needed a better digital solution to increase estate planning completion

Although the RIA had been founded in Austin, TX, they have since gone digital-first and work with clients across the country. While they had developed relationships with local, Austin-based estate attorneys, doing so in every state they had clients wasn’t scalable. But the digital estate planning solution they had originally brought on wasn’t working.

“Documents weren’t getting done,” Emily Rassam, Partner and Senior Financial Planner at Archer, said. “It’s almost worse if somebody went through the entire process of creating documents and they were unsigned. So we would have a lot of unsigned documents sitting in our portal.”

Wealth.com integrated easily into their holistic approach

“The big difference with wealth.com is for us to be able to be more involved with the invitation process and that we also developed some workflows, processes and checklists around nudging our clients through the process of creating their documents,” Rassam said.

They were impressed with more than just wealth.com’s platform, it was also the people behind the software.

“Our onboarding experience felt very white glove,” Rassam said. “They showed me how to create my own documents, so I can see what the client experience is like.”

“The other thing is wealth.com’s FAQs are really good,” she added. “Between Anne’s [Anne Rhodes, Chief Legal Officer at wealth.com] videos and then everything inside the platform as you moved through each screen, I feel like I didn’t need as much help.”

Wealth.com has become a relationship builder and is a big accomplishment for clients

“We helped exactly 35 clients start their estate planning documents with wealth.com in the 35 weeks we’ve been offering the service,” Rassam shared. “That’s 35 families who likely wouldn’t have created documents otherwise because finding an attorney and paying thousands of dollars is stressful.”

Her favorite quote from a client so far is:

“What we just did together in 20 minutes, took me 20 years to sit down and do.”

“When you think about the cost of wealth.com and the cost of us actually having to do the work versus getting this crossed off somebody’s list, it’s a huge relationship builder,” she said. “It gives our clients a lot of peace of mind. And this is exactly what we can help them do. It’s something we can very easily point to and say, ‘we accomplished this big thing.’”

“It’s a nice lever to mark down as being accomplished,” she added. “I’m not giving them legal advice in any way but we’re getting it done.”

“I love this complimentary value-add we get to provide our clients and their families,” she added.

 

 

 

How 9i Capital Group Uses Wealth.com to Make Estate Planning More Accessible

The Challenge: Overcoming Estate Planning Misconceptions

For years, Kevin Thompson has helped retirees navigate the complexities of financial planning. However, a common misconception among his clients was that estate planning was only for the ultra-wealthy or prohibitively expensive. Many retirees overlooked critical documents—such as medical directives, durable powers of attorney, and living wills—that could significantly impact their futures.

Estate planning at his prior firms was often cumbersome and inefficient, requiring extensive coordination with attorneys or, in some cases, being deprioritized altogether due to its complexity. Kevin knew there had to be a better way.

The Solution: Wealth.com’s Accessible and Scalable Estate Planning Platform

Kevin first discovered Wealth.com through word-of-mouth and was intrigued by its disruptive approach to estate planning. Unlike traditional estate planning solutions, Wealth.com provided:

  • A modern, digital-first approach to estate planning
  • A collaborative experience with advisors actively shaping the platform’s growth
  • A scalable way to provide essential estate planning services to all clients, not just those with HNW portfolios.

“I wanted to be part of an industry disruptor,” Kevin shared. “Wealth.com is moving fast, challenging the status quo, and helping advisors innovate within their practices.”

Implementation & Experience

Integrating Wealth.com into 9i Capital Group’s workflow was straightforward, as clients could complete the estate planning process at their own pace. Kevin notes, “The greatest value is the accessibility it offers—providing clients with estate planning support without the high costs typically associated with traditional partnerships.”

Key Benefits for Advisors & Clients

Wealth.com seamlessly integrates into an advisor’s workflow, ensuring that estate planning is no longer an afterthought but a fundamental part of comprehensive financial planning. By eliminating the barriers of cost and complexity, it empowers advisors to provide holistic, future-focused guidance to clients.

  • Affordable & Accessible: Clients can establish critical estate planning documents without high attorney fees.
  • Seamless Digital Experience: Clients can navigate the platform on their own timeline.
  • Advisors Stay in Control: Estate planning becomes an advisory-driven process, keeping advisors at the center of client conversations.

The Impact: Making Estate Planning an Essential Part of Financial Planning

Integrating Wealth.com into 9i Capital Group’s workflow was straightforward, as clients could complete the estate planning process at their own pace.

“The greatest value is the accessibility it offers—providing clients with estate planning support without the high costs typically associated with traditional partnerships.”

Looking Ahead: Estate Planning as a Must-Have for RIAs

Kevin believes Wealth.com is the future of estate planning for RIAs, aligning perfectly with the broader shift toward integrated and accessible financial services.

Estate planning is no longer a luxury reserved for the ultra-wealthy—it’s a critical component of holistic financial planning. With Wealth.com, advisors can seamlessly integrate estate planning into their practice, delivering greater value to clients while staying ahead in an evolving industry.

Kevin’s advice to other advisors: “Incorporate a fee structure within your engagement model. Wealth.com is a tool that can transform estate planning within your firm.”

 

 

Want to see how Wealth.com can elevate your practice? Schedule a demo today at wealth.com/demo.

A special thanks to Kevin Thompson for his dedication to reimagining estate planning for his clients. His commitment to client-centric solutions is helping retirees secure their legacies with greater ease and confidence.

 

 

 

The Why Behind Estate Planning

The inheritance tsunami is already rolling in

Roughly $124 trillion is projected to move from Baby Boomers to Gen X and Millennials by 2048, an amount larger than the current U.S. GDP. Cerulli projects that Gen X and Millennial wealth will quintuple by 2030, yet a staggering 81% of heirs say they won’t keep their parents’ advisor. If estate plans aren’t part of your process, you’re standing on the sidelines of the greatest wealth transition in history.

Clients are still unprepared, and they know it

Despite the looming transfer, 72% of Americans lack an up-to-date will, and more than one-third have already witnessed family conflict because a plan was missing. They recognize the risk. 52% of Americans say dying without a plan is “irresponsible,” but they need a guide who can turn intent into action.

Managing the estate planning process positions you as the financial “quarterback”

Advisors are unique in that they sit at the intersection of legal, tax, and family dynamics. When you coordinate those conversations and orchestrate attorneys, CPAs, and family decision-makers, you don’t hand clients off and hope the ball comes back to you. You cement your role at the center of a client’s wealth universe.

Because you’re the only professional with a full 360-degree view of legal, tax, and family dynamics, clients see you as the indispensable coordinator of their legacy strategy.

A proven growth lever: estate planning as a door opener, relationship deepener, and ROI driver

Talking legacy reframes meetings from performance to protection: 40% of investors would switch advisors just to access estate-planning services, and 71% of U.S. adults say finishing a plan would make them feel like a better parent or partner.

Once implemented, estate planning removes friction and builds multi-generational trust.

  • One per week: Archer Investment Management guided 35 clients through Wealth.com in the first 35 weeks of adding the service. Read the success story here.
  • Workshop machine: Fiat Wealth Management booked 579 prospects and captured $39M+ in new assets by hosting estate-planning events. Read the success story here.
  • Hidden opportunities: Estate reviews surface undisclosed assets and new planning needs, protecting AUM and revealing upsell paths.

From hand-off to hands-on: the integrated digital flow

The old “Here’s a lawyer; call me when it’s done” referral breaks the client journey. A modern, advisor-led workspace keeps everything collaborative, trackable, and branded to your firm. It also is exactly the level of service and guidance clients are looking for.  

A year-one roadmap you can steal today

Top firms plug estate planning into their service calendar: Diagnose → Document → Share → Maintain. Those four touchpoints alone can drive double-digit plan completions in 12 months.

Ready to act? Start tomorrow with three simple moves: segment your book, engage the best-fit clients first, and host a family-legacy meeting to meet the next generation.

Download our “Estate Planning Quick-Start Checklist,” a step-by-step reference that shows you exactly how to add estate planning to your firm and keep your advisor seat at the center of every family’s financial future.

Get the Quick-Reference Checklist here.

Wealth.com makes adding estate planning to your firm’s service offerings seamless. It provides an advisor-led digital workspace that is collaborative and trackable where advisors can create high-caliber estate planning documents in minutes with optional legal review. A real-time status tracker, secure document vault, and role-based access keep heirs, attorneys, and CPAs aligned, and estate planning shifts from a one-off project to a repeatable, revenue-generating workflow.

 See the Wealth.com platform in action at www.wealth.com/demo.

 

Advisor Matt Gottshall Finds Wealth.com is an Invaluable Tool

 

Transcript:

I’m Matt Gottshall. I’m a financial advisor here at Balance Wealth Group, and I’ve been in the industry now for about 10 years. If you include my internships with the team. And I’ve been on htis team the entire time. We have this vision of being a one stop shop for people.

One of the biggest headaches and painpoints that we were having was we would give clients a list of action items after a meeting. It’d be four or five, sometimes less things. And one thing that was consistently not getting done was, getting thier estate planning documents created.

We are defining our success as being financial advisors. How do we empower action, the best that we can with our clients? And to us, it was trying to figure out how to bring estate planning in house. Wealth.com in particular has made a just an, an enormous impact on ourselves and our busienss and really the service that we’re able to provide to our clients.

The amount of doors and conversations that it has opened, the amount of trust that it has built from current and new prospective clients about the fact that we are gonna facilitate this entire process. It’s a big responsibility that we’re taking on to say that’s something that we do and help implement. But if you do it and you can integrate it into your systems and do it effectively, it is an invaluable tool to have because that is what people are looking for.

“It is an invaluable tool to have because that is what people are looking for.”

You’re already talking to them about estate planning in depth anyway. Why not bring them a solution that will allow them to get their documents done very easily at a very low or reasonable cost with your firm. It’s the ability not only to help people on the financial planning side, but also be able to help them on the estate planning side, and not just always refer them out, but be able to actually empower action with people and integrate that service into your model, and be able to do everything in one place.

And there are firms like ourselves that are doing it right now. There’s gonna be plenty more that are doing it in the future. And I think that in order to stay ahead in the financial planning industry and not get left behind, you have to be doing something like integrating a Wealth.com and providing that service to your clients.

“I think that in order to stay ahead in the financial planning industry and not get left behind, you have to be doing something like integrating Wealth.com.”

 

 

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